Organic vs. Non-Organic Soil – Big Marketing or Makes a Real Difference?
organic vs. non-organic soil There has been a longstanding argument about which soil is best for growing cannabis. Experts have argued based on their preferences, and it looks like
Cannabis Branding: Smart Marketing Or Too Much Waste?
Legalizing cannabis almost certainly seems to be doing more than harming the world. As an industry takes shape and drug war victims gradually receive a minimum of restorative justi
How Munch Machine increased sales from email marketing by 20%
Munch Machine is a well-known brand in the cannabis industry. The company makes industry-leading solutions for cannabis harvesting, including Mother Bucker, Double Bucker, Cluster
Legal problems: German marketing of medical cannabis
The German market for medical cannabis is one of the largest in the world. In fact, as of 2021, it will not only be the largest market in Europe, but also responsible for implement
How B2B sales and marketing teams use email and CRM to generate leads, close deals, and reduce churn
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How to get B2B direct mail marketing up and running in the cannabis industry
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Modern Marijuana Marketing Tricks – The Way To Get Over The Noise!
With the popularity of cannabis skyrocketing these days and some polls reaching a whopping 90% support, it’s no surprise that thousands of new brands will hit the market in t
How to Create B2B Buyer Personas to Improve Email Marketing Results
There is one guaranteed way to get better email marketing results – both in terms of staying out of the spam folder and landing in the inbox as well as in terms of boosting open
3 Proven Copywriting Principles That Will Lead To Better Email Marketing Results
Writing email marketing messages that get better results requires understanding the basic rules and best practices for effective copywriting. Without a knowledge of how to make con
Pros and cons of automated drip email marketing campaigns
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Pushing Green – Marketing Marijuana to the Six Archetypes of Cannabis Users in 2021
Understanding your market demographics and creating brand archetypes are an important way to really reach your customers. This is because these archetypes resemble vital facets wit
Black Friday and Cyber Monday B2B Email Marketing – What and When to Send?
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Virtual Cannabis Industry Conferences – How To Use Email Marketing To Grow Your Business
Virtual cannabis industry conferences and trade shows don’t provide the personal networking that physical shows do, but that doesn’t mean they can’t be an effecti
5 Email Marketing Messages To Move People From Prospects To Customers
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Vacation Email Marketing Do’s and Don’ts
Email marketing to cannabis and hemp licensees can be extremely effective in increasing year-end sales and engaging potential customers who are at the beginning of the buyer’
Here’s how to prepare your email marketing strategy for 2021
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Twitter marketing for cannabis companies and cannabis companies
Twitter continues to be an important channel for cannabis and cannabis-related companies to indirectly market their products and services. In its latest study, the Pew Research Cen
Email Marketing Trends for 2021
Email marketing trends for 2021 across all industries (including the cannabis industry) will be heavily influenced by the impact of COVID-19 in 2020. With more people working from
How to Use UTM Codes to Track Your Digital Marketing Results
A big part of evaluating the return on your digital marketing investment is keeping track of how many people click the links in your email marketing messages, digital ads, social m
Post Pandemic Email Marketing: Here’s What You Need To Know
While the COVID-19 pandemic is far from over, we are seeing a light at the end of the tunnel. It’s amazing how far-reaching the impact of a global health crisis really is. Fo