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January 26, 2023
Blog

How B2B email marketing is different for the cannabis industry

While there are many basics of B2B email marketing that don’t differ from one industry to another, there are some nuances you need to know in order to successfully promote yo

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December 7, 2022
Blog

B2B Email Marketing Trends for the Cannabis Industry in 2023

The secret to successful B2B email marketing in 2023 is strategy and value creation. This is as true in the cannabis industry as it is in other industries. Email users receive so m

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November 29, 2022
Blog

Sales and marketing strategies to increase year-end sales in a declining market

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November 22, 2022
Blog

5 Secrets to B2B Christmas Marketing Success in the Cannabis Industry

The holiday season is here, and if history repeats itself, four of the biggest cannabis sales days of the year will come before the end of the year. According to a report by Headse

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October 18, 2022
Blog

The Pennsylvania Grant Program provides $200,000 for hemp education and marketing

On Oct. 17, Pennsylvania Secretary of Agriculture Russell Redding announced a $200,000 grant program to reward organizations that strive to promote hemp. The Department intends to

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October 12, 2022
Blog

6 tips for marketing cannabis on TikTok and Instagram

Social media is the double-edged sword of cannabis marketing. Here are five ways to cut through the noise. Social media isn’t the only option for cannabis marketing, but it i

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September 16, 2022
Blog

Tips on optimizing airtime for cannabis industry email marketing

The day and time you send out your email marketing campaigns can have a significant impact on your open rates, click-through rates, and results. However, there is no specific magic

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July 27, 2022
Blog

Content Marketing in the Cannabis Industry – What’s Working Today?

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June 14, 2022
Blog

Integrating B2B data, marketing and sales in the cannabis industry

The integration of sales and marketing is critical to the success of the cannabis industry, and the most effective way to integrate these two functions is through the strategic use

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June 3, 2022
Blog

New York regulators approve marketing rules for legal cannabis

New York state regulators voted Wednesday to pass bills governing the packaging and marketing of legal cannabis products. The proposed rules set parameters for the sale of recreati

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May 31, 2022
Blog

How to use a CRM tool to integrate sales and marketing for better results

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May 23, 2022
Blog

How legal weed has transformed cannabis marketing on social media

Legal marijuana has changed the way people think about cannabis, leading to a change in the way it is marketed. A new study reveals how cannabis is being promoted on social media a

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May 6, 2022
Blog

CRM and email marketing integration for powerful results

Integrating your customer relationship management (CRM) and email marketing efforts can produce incremental results for any cannabis and side business today. Why? Because integrati

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April 26, 2022
Blog

How to integrate your cannabis business’ sales and marketing teams

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April 22, 2022
Blog

Why email marketing is essential to the cannabis industry and how to use it for profit

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April 13, 2022
Blog

Eliminate barriers between sales and marketing for better results

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April 6, 2022
Blog

When to use direct email versus email marketing to build your cannabis industry business

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March 29, 2022
Blog

Ultimate Guide to B2B Email Marketing in the Cannabis Industry

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March 23, 2022
Blog

Email marketing do’s and don’ts to get the best results

There was a time when you could send a single message to a large list of email addresses and get decent results. Those days are over. Today, email service providers (ESPs) are the

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March 16, 2022
Blog

How to avoid overselling in email marketing

If the only email marketing messages you send to your audience are sales messages, chances are your results won’t always be positive. The reason is simple. Not everyone is re

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