How B2B email marketing is different for the cannabis industry
While there are many basics of B2B email marketing that don’t differ from one industry to another, there are some nuances you need to know in order to successfully promote yo
B2B Email Marketing Trends for the Cannabis Industry in 2023
The secret to successful B2B email marketing in 2023 is strategy and value creation. This is as true in the cannabis industry as it is in other industries. Email users receive so m
Sales and marketing strategies to increase year-end sales in a declining market
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5 Secrets to B2B Christmas Marketing Success in the Cannabis Industry
The holiday season is here, and if history repeats itself, four of the biggest cannabis sales days of the year will come before the end of the year. According to a report by Headse
The Pennsylvania Grant Program provides $200,000 for hemp education and marketing
On Oct. 17, Pennsylvania Secretary of Agriculture Russell Redding announced a $200,000 grant program to reward organizations that strive to promote hemp. The Department intends to
6 tips for marketing cannabis on TikTok and Instagram
Social media is the double-edged sword of cannabis marketing. Here are five ways to cut through the noise. Social media isn’t the only option for cannabis marketing, but it i
Tips on optimizing airtime for cannabis industry email marketing
The day and time you send out your email marketing campaigns can have a significant impact on your open rates, click-through rates, and results. However, there is no specific magic
Content Marketing in the Cannabis Industry – What’s Working Today?
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Integrating B2B data, marketing and sales in the cannabis industry
The integration of sales and marketing is critical to the success of the cannabis industry, and the most effective way to integrate these two functions is through the strategic use
New York regulators approve marketing rules for legal cannabis
New York state regulators voted Wednesday to pass bills governing the packaging and marketing of legal cannabis products. The proposed rules set parameters for the sale of recreati
How to use a CRM tool to integrate sales and marketing for better results
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How legal weed has transformed cannabis marketing on social media
Legal marijuana has changed the way people think about cannabis, leading to a change in the way it is marketed. A new study reveals how cannabis is being promoted on social media a
CRM and email marketing integration for powerful results
Integrating your customer relationship management (CRM) and email marketing efforts can produce incremental results for any cannabis and side business today. Why? Because integrati
How to integrate your cannabis business’ sales and marketing teams
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Why email marketing is essential to the cannabis industry and how to use it for profit
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Eliminate barriers between sales and marketing for better results
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When to use direct email versus email marketing to build your cannabis industry business
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Ultimate Guide to B2B Email Marketing in the Cannabis Industry
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Email marketing do’s and don’ts to get the best results
There was a time when you could send a single message to a large list of email addresses and get decent results. Those days are over. Today, email service providers (ESPs) are the
How to avoid overselling in email marketing
If the only email marketing messages you send to your audience are sales messages, chances are your results won’t always be positive. The reason is simple. Not everyone is re