CRM and email marketing integration for powerful results
Integrating your customer relationship management (CRM) and email marketing efforts can produce incremental results for any cannabis and side business today. Why? Because integrati
How to integrate your cannabis business’ sales and marketing teams
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Why email marketing is essential to the cannabis industry and how to use it for profit
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Eliminate barriers between sales and marketing for better results
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When to use direct email versus email marketing to build your cannabis industry business
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Ultimate Guide to B2B Email Marketing in the Cannabis Industry
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Email marketing do’s and don’ts to get the best results
There was a time when you could send a single message to a large list of email addresses and get decent results. Those days are over. Today, email service providers (ESPs) are the
How to avoid overselling in email marketing
If the only email marketing messages you send to your audience are sales messages, chances are your results won’t always be positive. The reason is simple. Not everyone is re
How to personalize email marketing messages for better results
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Bud Porn – New Cannabis Marketing Strategy Or Just A Beautiful Pic Of Marijuana Buds?
The best way to get existing or new customers to appreciate the concept of a product is to show them. This is one of the reasons photographer Erik Christiansen makes his career out
Cannabis Industry Email Marketing Tips and Best Practices
Email marketing is one of the most effective ways to promote and generate brand awareness, sales, and loyalty for businesses in most industries, including the cannabis industry. Th
3 factors determine whether email marketing messages end up in the inbox or in spam
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Why broccoli? Cannabis companies grapple with marketing and advertising hurdles
Advertising in the cannabis industry is hard. Inconsistent rules call for creative solutions and some unintended consequences (like commandeering the broccoli emoji’s identit
The Most Important Email Marketing KPIs You Should Track and Why
What key performance indicators (KPIs) should you be tracking to measure the success of your email marketing campaigns and learn the changes you should make to get better results?
Email Marketing For The Cannabis Industry In 2022
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How to increase year-end sales with content marketing
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5 Marketing Strategies To Increase Sales Before The New Year
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How Panacea Payroll increased email marketing open rates 14x
Panacea Payroll is a payroll company and business services provider focused on helping companies in the cannabis and hemp industries run their businesses more easily, efficiently a
How Boveda achieved 12x more email marketing engagements
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Organic vs. Non-Organic Soil – Big Marketing or Makes a Real Difference?
organic vs. non-organic soil There has been a longstanding argument about which soil is best for growing cannabis. Experts have argued based on their preferences, and it looks like