Snoop Dogg introduces cannabis from death row
Snoop Dogg announced today that Death Row Records – the legendary West Coast hip-hop platform featuring the likes of Dr. Dre, Tupac Shakur, Nate Dogg, Tha Dogg Pound and more – get into the cannabis game with Death Row Cannabis.
What types of loads can we expect? Death Row Cannabis will initially release a plethora of OG strains including Runtz, Strawberry Gary, and Tropicana Cookies. The first drop comes in limited edition metallic commemorative bags featuring the iconic hooded prisoner figure sitting in an electric chair on the front – the image found on the Death Row Records logo if you look closely.
Specially created for the Death Row Cannabis Drop, the new rendering of the prisoner was designed for the launch of the cannabis brand. The main difference between the new and old picture is that the new one has broken a hand free and is smoking a fat doobie.
To make that drop, and considering the competition, Snoop Dogg turned his attention to one of the best breeders around.
Who Grows Cannabis on Death Row?
The man who curates Death Row Cannabis is the only powerful AK – “handpicked by Snoop himself”. AK is best known for his role alongside former partner Wizard Trees in germinating, selecting and cultivating strains such as RS11 (aka Rainbow Sherbert #11), Studio 54 and Shirazi from breeder DEO Farms. (High Times Vice President of Content, Jon Cappetta, introduced the high quality cannabis grown by Wizard Trees last August.)
AK is also behind the IYKYK brand SMKRS and he is also the esteemed Vice President of Cultivation at TRP LLC, the company that owns the majority of Cookies shops across the country, including their Florida facilities. AK has also gained a solid reputation for its talent for cultivating Fire OG strains.
Death Row Cannabis will first be available on Monday, January 2nd, 2023 at select Cookies California stores throughout California in Brentwood, San Bernardino and San Diego, with additional locations and additional states to follow.
Follow Death Row Records and Death Row Cannabis on Instagram for more details on the first drop. The accounts released an animation of Death Row Records’ logo and revealed a branded pre-roll tube. The teaser video was created by artist GUAP with a soundtrack by Kevin Gilliam, aka DJ Battlecat.
Snoop Dogg and Death Row
Under Snoop’s recent stewardship after taking over the label, Death Row Records is making a lucrative entry into cannabis. Snoop Dogg, under Death Row Records, praised the herb from the start, most obviously on albums like Dr. Dres The Chronic and The Chronic 2001 or almost any Snoop Dogg record. (However, Snoop’s acquisition does not necessarily include all known albums.)
At its peak, Death Row Records artists seemed larger than life and defined an era – including the West Coast G-funk sound that was often imitated but not duplicated.
“For over 30 years, Death Row Records has been one of the music industry’s most recognizable and culturally significant platforms through countless chart-topping hits and groundbreaking artists,” the label said in a statement. “Today it is under strong new management. Recently acquired and led by Snoop Dogg and his family, the infamous music empire has re-emerged as a multi-category cultural platform for music, entertainment and cannabis, all unified by blockchain for a new generation.”
Prior to the Death Row Cannabis announcement, Snoop Dogg acquired Death Row Records on February 10th. “It feels good to own the label I belonged to at the beginning of my career,” Snoop Dogg said at the time. This is Snoop Dogg’s next step with his new platform.
Stay tuned for more Death Row Cannabis drops coming soon.