Science shows us how to choose the perfect gift

It's that time of year to think about others – and what will delight them when they open a gift

We've learned that you want to give the perfect Christmas gift, and nothing is worse than seeing the disappointment on someone's face when they open your gift. Wallets open and hearts open when people choose something special for the people in their lives. Not only can it be financially stressful, but also emotionally. Make sure they LOVE what you give. Well, science shows how to choose the perfect gift. Giving is a Art. And there is a study that looks at it. Seriously, here's some data on gift giving.

via GIPHY

The study, led by Jeff Galak of Carnegie Mellon University, says gift givers tend to look for gifts that offer the recipient a moment of awe or surprise that puts a big smile on their face during the exchange. These are good and valid reasons to give a gift, but people tend to forget a few things when we buy gifts; Will the person really use this? Will the present have value over time? Is the giver looking for instant gratification?

It's hard, but the study recommends getting out of the equation, being a little less selfish — we know it's hard — and trying to give a gift that will last and really matter. Many people think that giving gifts is a way to change a person, not a way to celebrate who they are.

via GIPHY

Research shows that gift giving is complicated because the giver and recipient think about completely different things. Gift recipients want something that they will actually use or enjoy and that will stand the test of time. It may not be so cool to unpack at a Christmas party.

Bottom line is that this Christmas, if you really want to buy your friend a tree ornament that looks amazing and that he's had his eye on for a while, it definitely pays to hold off on the eggnog feelings and buy him something that They know who they will need in the future.

via GIPHY