Why your sales and marketing in the cannabis industry fail (and how you can fix it)

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The cannabis industry has been offering opportunities for over a decade, but many brands hardly make a dent. If more states legalized and intensified, they would think that sales would come into flames. However, if your marketing does not provide any results or your sales pipeline feels more like a leaky tap than a flowing electricity, you are not alone.

Let us talk about why your sales and marketing in the cannabis industry may fail – and what you can do to fix this.

1. They treat cannabis like a traditional CPG category

Yes, cannabis is a well -packed consumer – but it is not just any CPG.

Operators in the cannabis industry do not buy on products and services how people buy snacks or cosmetics. These business owners are looking for education, experience and trust – not just for a discount.

Fix: Invest in educational content, industry-specific training and know-how as well as raised campaigns. Stories, transparency and empathy, when understanding their challenges, continue as an aggressive sales tactics.

2. You do not use any data

Most companies fly blindly. You do not know who your best customers are, which products increase the most income, how to target your messages or how well your campaigns do. Without good data you have no way of identifying your hottest leads!

Not all operators fall into their target group, and their news will not resonance if they try to use the same ceiling news for everyone.

Fix: Make yourself seriously with analyzes. Use tools such as Intelligence platforms and CRMS (such as the Cannabis Market Intelligence Platform) to understand your customers and direct your workflows. Make data-controlled decisions-justice.

3. You ignore compliance – or let yourself be paralyzed

The cannabis industry is naturally equipped with bureaucracy and it is endangered that your company will meet compliance.

Fix: Connect to a credible intelligence provider (such as Cannabiz Media) that can help you protect compliance with compliance by ensuring that you only work with licensed operators. The remaining conformity may be a nuisance, but it is not difficult!

4 .. they underestimate the community

Cannabis is based in culture – advocacy, wellness, social justice and local connections. If your brand is not applied to these elements, you risk only another outsider for companies.

Fix: Affairs on community initiatives, sponsor local events and raise different voices. Authenticity is not optional in this room – it is survival.

5. Your digital presence is weak

Cannabis marketing faces restrictions on Facebook, Google, Instagram … pretty everywhere! However, this does not mean that digital marketing is open. The brands that win are those who find intelligent ways to be present where their customers are and solve problems with content.

Fix: Concentrate on email marketing, SEO, influencer partnerships and cannabis-friendly platforms. Your website is your strongest capital. All other channels should return to it. Build one that is built, converted and corresponds.

Last thoughts: You don't fail – you learn

Marketing and sale to cannabis operators is difficult. It is regulated, competitive and is constantly changing. But brands that adapt, listen and innovate can thrive.

Take a close look at your strategy. Do you speak to real people with real needs? Do you explain what is in your audience? Do you tell a story that is worth being shared?

If not – start now. Because in cannabis, authenticity, creativity and connection are not only beautiful – they are the whole game.

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