Where’s my Manly discount? Pharmacy is sued for ladies’ night promotion and discounts

Steve Frye and Lawsuits are like two peas in a pod.

After filing over a dozen lawsuits against various entities across California over the years, he has decided to re-file a class action lawsuit.

This time it’s against Meghan’s organic market and its owner Meghan Souza. Like most of his previous lawsuits, this one was filed on alleged gender discrimination.

A news site described him as always wanting to be the most popular guy at every opportunity. This may not be that far from the truth as Frye filed lawsuits against four other companies in the San Luis Obispo area alone in seven years. According to Frye, it was wrong for the cannabis dispensary to hold a ladies night out.

A ladies evening is a special day of the week when women are offered discounts on some purchases made. This is one of the ways cannabis dispensaries have been able to attract women. On days like this, only women are treated to these freebies, and it was on one of those evenings that Steve Frye visited Meghan’s organic market.

Steve Fyre; California’s Serial Suer

Mr. Frye is a former member of the National Coalition for Men. He identifies as an activist for Orange County’s men and is committed to being the voice against the injustices he believes are being perpetrated against men.

The report published by the San Luis Obispo Tribune found that Frye took action against the cannabis store for believing it was wrong to offer women only 16% off purchases every Monday night. He visited the store on a promotional night, saw women being offered discounts, and felt unfairly treated if he was not offered the same.

According to Frye, he said the original ad placed in the store that day in June stated that women were being offered 16% off their purchase because women made about $ 0.80 less than their males Colleagues. Meghans Bio-Markt is a company founded by a woman whose main shareholders are women. The reason for the discount is that they thought it was absurd that women should earn less than men.

Frye explained that his feathers were disheveled on the last line of the ad, which stated that men are welcome to take advantage of wage inequality and that they could also redeem the discount offered. Frye added that the last line of the ad read: “Be our guest.”

He went on to say that this statement meant that anyone, brand or woman, could get the discount. The line invalidated the claim that the discount was for women only.

Sue on behalf of hundreds of male customers

Frye made it clear that his lawsuit was filed on behalf of hundreds of men who were defrauded by Meghan’s inconsistent promotions.

He claims that women’s evening was a way for women to treat men unequally and to charge them higher prices for the same purchases. His lawsuit also alleges that prices should not be based solely on a customer’s gender.

He believes that the line in the ad welcoming men as guests of the discount is a way of shaming those who do.

Through his lawsuit, Frye insists that the gender discount is a harmful stereotype that generalizes men as oppressors, who benefit most from wage discrimination, while women are the downtrodden, who suffer from wage discrimination. He says the continued use of such gendered advertising reinforces and perpetuates the perceptions in all aspects of society.

The California courts will likely have grown used to the constant presence of Steven Frye and his gender discrimination lawsuits. The more cases he loses, the more he seems to file. Failure means nothing to him. He focuses on doing justice to men who he believes have been betrayed by absurd company policies.

Steve Fryes claims

For the hundreds of men Frye represents, the lawsuit seeks equality and better policies for all customers who visit Megan’s organic market. All male, female and non-binary customers of the store are to be treated equally.

The lawsuit also requires the court to stop all gender-specific promotions in the business. For each offense listed, the lawsuit calls for $ 4,000 and recovery of the total fees charged by Frye’s attorneys. In addition to these demands, the lawsuit calls for an order to ensure that all Megan’s Organic Market employees and executives receive training on diversity and inclusion in business.

Draw the minority into the cannabis industry

Almost everyone is aware that women are a minority in the cannabis industry. The same goes for People of Color. These groups rarely hold leadership positions in the industry, so different strategies have been used to attract them into the industry at both the administrative and consumer levels.

Since promotions like Ladies’ Nights started in cannabis dispensaries, women have been the fastest growing segment of marijuana users. In 2019, Akerna announced that women now make up 38% of consumers in the cannabis industry. Targeting the women segment through discounts and other freebies is not a bad thing considering that once the market is fully developed, profits can be made.

If Steven Frye wins this lawsuit, it could slow down the newfound growth in the women’s market.

Other companies Frye has targeted for gender discrimination in the past seven years include:

The first two cases have been settled out of court, while the third is still pending.

Final note

The case was a 1985 California Supreme Court case filed against a car wash for running a gender-specific promotional event for women. The event was also called Ladies Night, but the plaintiff won and was awarded statutory damages for per offense.

Now that the courts are back in full swing, this lawsuit may not last as long as the Virg’s Landing case.

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