What to Post on “Twitter” (and Examples of Cannabis Companies Who Have Mastered It)

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In the ever-expanding digital landscape, Twitter (now X) has emerged as a powerful platform not only for individuals but also for businesses. With its massive user base of 528.3 million active monthly users and real-time communication capabilities, X offers companies a unique opportunity to increase their brand visibility, engage with their audiences and foster meaningful connections.

Additionally, earlier this year, X took action to relax its cannabis advertising policies in certain US states, allowing advertisers to promote cannabis-related content for CBD, THC, and cannabis-related products and services. This was the biggest step forward by any social media platform to create more opportunities for responsible cannabis marketing – and certified advertisers will be able to feature packaged cannabis products in their advertising creative in the future. They may continue to responsibly link to their owned and operated websites and e-commerce experiences for CBD, THC and cannabis-related products and services.

However, navigating the nuances of X for business can be daunting. In this blog post, we will share effective strategies and provide actionable insights inspired by successful cannabis companies to help you realize the full potential of X for your business.

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1. Thoughtful Insights

Establishing thought leadership is critical at X. Companies can share insightful tweets, opinions and industry trends to showcase their expertise. For example, @berner415 (the founder and CEO of @cookiesglobal) creates tweets that provide valuable content, position themselves as authorities in the field, and resonate with their audience.

2. Increase engagement with questions

A great way to increase organic engagement is to simply ask a question. A great way to increase this is to use X-Polls. They effortlessly trigger interaction as users can cast their vote with a simple click. In addition, the algorithm of When using surveys, it is important to select relevant topics. Asking questions not only encourages participation but also provides insight into your audience, and @CannabisTU does a great job of asking a simple question that is sure to resonate with the audience and lead to greater engagement.

3. Visual storytelling

In the fast-paced X environment, visual content stands out. By sharing images, videos, and infographics, you can gain insight into your company’s culture. Brands like @charlottesweb use this strategy effectively by sharing visually engaging content from their various products, events, customer experiences, and even their partnership with @MLB to captivate their audience and create an authentic connection.

4. Success stories

By summarizing success stories in tweets or concise snippets, you can effectively demonstrate your company’s impact. Highlighting successes and positive feedback from customers illustrates your value proposition. For example, @philips_lights creates tweet threads that share how their solutions have transformed businesses and paint a vivid picture of what their product can do.

5. Use trending topics

X is the ultimate social media platform to find out “what’s going on.” The beauty of it lies in the inclusivity it offers, allowing everyone to join in on conversations and use trending topics to increase their exposure. X carefully curates the latest events tailored to your location and industry. With trending topics evolving daily, you have numerous options available to you. Take the opportunity to engage in discussions that provide value to your specific audience. Not only does this approach encourage greater X engagement, but it also boosts your brand image when you share quality content on these topics. @marijuanamoment embodies this approach by regularly tweeting about news, trends and analysis, establishing itself as a destination for credible information.

Hot Tips

Below are some important tips that you should also consider to help you truly excel at X:

• Limit yourself to 1-2 hashtags per tweet
• Keep your copy short and sweet
• Use images, GIFs, and/or videos whenever possible
• Test your tweet times

Summary

X’s dynamic environment offers endless opportunities for businesses. By creating thoughtful tweets, humanizing your brand through employee engagement, incorporating visual storytelling, sharing success stories, and staying on top of industry trends, your business can thrive on X. Embrace these strategies, adapt them to your brand’s unique voice, and watch your X Presence transform into a vibrant center of engagement, connection, and influence in the digital realm.

If you want a more sales-focused X marketing guide, check out this post on Twitter Marketing for Cannabis License Holders about promoting your cannabis business on X. Or maybe you’re wondering when and how often you should post? This article covers all of that for B2B cannabis brands.