The administration hastens to reschedule the appointment by April 20th. to postpone?

After three years of hesitant action, the Biden administration now appears to be applying some pressure to get the DEA to act

Does it open the door to a new era? It appears that the Biden administration has suddenly decided to keep its 2020 campaign promises. But does the sense of urgency reflect not only their need to engage younger voters but also something else? Is the administration trying to set a new date by April 20th? President Biden brought up federal debt restructuring as part of his proclamation declaring April “Second Chance Month.” Its subsequent mention in the State of the Union was intended to be a signal to the Federal Drug Agency (FDA) to follow another agency's recommendation and act.

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After making that promise, Biden gave little credit to the cannabis industry during his first three years in office. This is despite the fact that sales in the industry continue to grow and over 50% of the country now has legal access to products. Those under 40 have a very different attitude towards marijuana as Generation Z moves away from alcohol and into weed. Beer sales reflect social change. They are not in tune with the public.

Photo by Chip Somodevilla/Getty Images

Biden has problems with younger voters. Media outlets like the New York Times continued by highlighting why he was losing and gently making it a much bigger issue. The campaign is concerned and seeks to re-engage this population. According to a recent Economist/YouGov poll, Biden is viewed favorably by just 31% of people ages 18 to 29, much lower than other age groups.

The White House reluctantly began rescheduling last year. Currently, cannabis, which has no medical use, is placed in the same category as heroin and LSD. Neither alcohol nor tobacco fall into this category, although they have no health benefits and cause a whole host of problems.

A rescheduling would be an immediate benefit to an industry struggling with a host of problems, including strict business rules around classification, chaos in the New York and California markets and falling flower prices. Some senior senators, including James Risch (R-ID) and Pete Ricketts (R-NE), are making a final attempt to stop the process.

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While 4/20 has long been a tongue-in-cheek reference to marijuana use for those in the know, it's another big media day thanks to legal sales. Like the Fourth of July or Drinksgiving/Green Wednesday, it is a time when they can engage the most with the public.

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