10 Skills Your B2B Trade Show Exhibit Team Needs to Succeed
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5 Hacks to Maximize Sales at Your B2B Trade Show Exhibit
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Ultimate Guide to Cannabis Industry B2B Event Lead Follow-up for Sales
Trade shows, conferences, and events offer excellent opportunities for business-to-business (B2B) companies operating in and with the cannabis industry to generate new leads. But w
B2B Social Selling in the Cannabis Industry – Tips and Best Practices
Social selling first gained popularity more than a decade ago with the proliferation of the use of social media. In 2014, a study by IDC found that 75% of B2B buyers and 84% of C-L
Twitter cannabis promotion for B2B and B2C
On February 14, 2023, Twitter became the first major social media platform to allow cannabis advertising for both business-to-business (B2B) and business-to-consumer (B2C) brands a
How to create a B2B sales strategy in the cannabis industry and measure your success
Every business-to-business (B2B) company needs a sales strategy that sets out both goals and the outreach tactics that the sales team will use to connect with prospects and convert
How B2B email marketing is different for the cannabis industry
While there are many basics of B2B email marketing that don’t differ from one industry to another, there are some nuances you need to know in order to successfully promote yo
B2B Email Marketing Trends for the Cannabis Industry in 2023
The secret to successful B2B email marketing in 2023 is strategy and value creation. This is as true in the cannabis industry as it is in other industries. Email users receive so m
5 Secrets to B2B Christmas Marketing Success in the Cannabis Industry
The holiday season is here, and if history repeats itself, four of the biggest cannabis sales days of the year will come before the end of the year. According to a report by Headse
What to do with new B2B leads after an event like MJBizCon?
You’ve attended a major industry event like MJBizCon, and now it’s time to follow up on all those new B2B sales leads you’ve collected. First, you need a follow-u
How to create a successful Black Friday or Cyber Monday B2B promotion in the cannabis industry
Black Friday and Cyber Monday are two of the biggest shopping days of the year, and even companies in the cannabis industry can create promotions that drive B2B sales on thes
Integrating B2B data, marketing and sales in the cannabis industry
The integration of sales and marketing is critical to the success of the cannabis industry, and the most effective way to integrate these two functions is through the strategic use
How to create a B2B CRM strategy for your cannabis business
Customer relationship management (CRM) is essential to business success today for one very simple reason. Customers expect companies to know who they are, understand their wants an
Ultimate Guide to B2B Email Marketing in the Cannabis Industry
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Tips for B2B sales to close more deals at the end of the year
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Say hello to the Black CannaConference & Expo: the B2B event for black cannabis
The second annual Black CannaConference & Expo will be held November 18-20 in New Orleans, Louisiana. It’s the only B2B conference specifically for blacks in the cannabi
How B2B sales and marketing teams use email and CRM to generate leads, close deals, and reduce churn
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5 B2B Sales Tools for Selling to Cannabis License Holders
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B2B sales tactics for the cannabis industry that work
The reach of B2B sales of the cannabis industry can be challenging, especially for anyone selling products and services with long sales cycles. While it is true that this is still
Social media sales tactics for B2B audiences in the cannabis industry
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