Rolling Stone Magazine publishes a range of weed vapes and pre-rolls

The introduction of cannabis lines seems to be the du jour survival strategy for media publications including High Times (are we surprised?), Consequence of Sound, and now Rolling Stone. The legendary music and counterculture magazine has announced a partnership with Curaleaf and plans to sell pre-rolls and THC vapes.

Rolling Stone by Select’s “Made for Music” products bear the name of the publication on the packaging and are published through a “strategic partnership” with Curaleaf Holdings, Inc., one of the largest cannabis companies in the United States.

Curaleaf operates 106 pharmacies in 23 states, but the Rolling Stone Smokes and Vapes will be available at the company’s locations in Nevada. The magazine also announced the future opening of a cannabis store in Las Vegas, also in partnership with the Wakefield, Massachusetts-based company.

Rolling Stone isn’t the only alt-media brand making plans to make that green money. High Times announced that it would open about 13 California pharmacies in April 2020 in a complex collaboration with various corporate interests. The excitement over the popular Stoner magazine’s announcement was subdued when the alleged CEO of its would-be flagship store in Union Square, San Francisco, called on the company for “canna greed”. But plans for other High Times stores continue, including an open location with the charm of a Walgreens off Interstate 880 in East Oakland that sells flowers in packaging with the High Times logo.

“Music and cannabis go hand in hand,” said Rolling Stone President and COO Gus Wenner in a post on the website. “We are delighted to have found a perfect partner in Curaleaf who gives us the opportunity to develop a product that enhances the music listening experience and celebrates the deep connection between the two.”

The Rolling Stone seal of approval, which was born in the youth of the boomer generation, seems like a natural complement to Curaleaf, which has a certain specialty in products geared towards the older “dilapidated smoker” market.

“They are known for having one of the most authentic and sophisticated voices in modern journalism, and as part of that, they have included cannabis in their coverage for the past 50 years – something many other publications are just starting out today,” “said Curaleaf CEO Joe Bayern. “We are honored and excited that the Rolling Stone team believes in our vision, our products and our people to develop and deliver the highest quality cannabis products and experiences in the industry.”

The RS line will feature the first pre-rolls of the Curaleaf brand Select, which is more focused on THC vape pens, gums, and CBD tinctures than Curaleaf Territory, which relies heavily on CBD and cannabinoid ratios.

Three varieties are initially presented in the publication. According to the press release, they are “a berry ‘overdrive’ sativa, a complex and full-bodied ‘reverb’ indica and a fruity and soothing ‘phaser’ hybrid.”

Boris Jordan, a 30 percent owner of the cannabis company, once told Forbes, “I see Curaleaf as a consumer products company. We’re making the products much more mainstream for our customer base – we’re not going to be any different from Coca-Cola or Frito-Lay. “

Time will tell how this branded company serves the magazine, the majority of which were bought in 2017 by Penske Media Corporation, which also owns Variety magazine. Previous attempts to give things that have nothing to do with journalism their historic names have had mixed results. A huge two-story Hollywood restaurant called Rolling Stone closed in 2013 after it reportedly attracted moderate crowds.

Speaking of merchandising: Rolling Stone opened an online shop in 2020 with currently US $ 40 t-shirts with iconic covers, such as the Bad Bunny 2020 edition and the 1971 edition “Fear and Loathing in Las Vegas”.