How to increase year-end sales with content marketing

Be the first to know when new content like this is available!

Subscribe to our newsletter to receive notifications of new posts, local news and industry insights.

Thanks very much! Your submission has been received!

Oops! There was an error submitting the form.

As we near the last few weeks of the year, it’s not too late to use content marketing as a catalyst to boost year-end sales. But what kind of content should you be putting out to gain momentum before the new year?

Below are strategic content marketing recommendations – including what content to post and promote – to get brand exposure, word of mouth, and sales revenue this December.

Types of content to publish

Three types of content are known to drive awareness, shares, and sales at the end of the year. Make sure to prioritize them in your marketing plan and set aside budget dollars for each opportunity.

1. Gift guide

Gift guides are very popular during the end of the year Christmas season. People are actively looking for gift ideas, which not only increases sales but also encourages word of mouth marketing. That’s because people love to share gift guides with their acquaintances – especially through social media channels. The bottom line is that a single well-advertised gift guide can lead to lots of sales very quickly.

2. Videos

People spend a lot of time online during the Christmas season shopping for gifts and connecting with friends and family. Take advantage of these behaviors by creating videos that address the emotions of the season. Instead of simply promoting your products in your videos, tell stories about how people use your products, how your products are changing their lives, and more. The goal is to create video content that people want to see and share so as to add value to each video.

3. Visualizations

Visualizations such as infographics, charts, etc. are most commonly associated with exchanging data and simplifying complex topics. However, visualizations that tell stories and assist people through processes can work very well to drive brand awareness, sharing, and sales. Think of a story you can tell or a process you can explain that evokes emotions and explain it visually.

How to promote year-end content

The key to converting year-end content into year-end sales is to make sure you share and promote that content so that as many people as possible see it. Email marketing, social media marketing, influencer outreach, digital advertising, and SMS marketing are some of the most effective ways to do this. Let’s take a closer look at each one.

1. Email Marketing

Any content you create can be shared through email marketing. Choose your audiences based on who is most interested in each of the content you create, segment your lists, and send personalized content to each segment of your target audience.

The goal is for people to see your name or brand name in their inboxes and instantly know that the message is for them and contains something useful or meaningful – something they are interested in – so that they can open, click, share, and buy.

2. Social Media Marketing

Social media marketing is about sharing useful content and telling stories. Spread your content far and wide on social media and use hashtags, compelling descriptions, and links to your website (when possible) so that the people who see and share your posts can quickly see the value they have and feel about your content You are motivated to take action.

3. Influence the range

Who has the eyes and ears of your target group? Who are the people who influence your target audience’s purchasing decisions for products and services like yours? These are the influencers you want to reach out through social media and email. Explain what your content is about and why it is valuable. If they agree that your content is useful to their audience, they may just share it, which can lead to more sales for you.

4. Digital advertising

While many digital advertising opportunities are not available to companies in and with the cannabis industry, there are some online publications that will work with your brand. Identify publications that your target audience is likely to read and, in the final weeks of the year, run ads promoting your highly relevant content. The right story can turn a middle-stage consumer into a customer ready to buy from you.

5. SMS Marketing

Text message (SMS) marketing to people who have chosen to receive promotional text messages from you is a perfect way to promote your content to generate year-end sales. People are usually very busy the last few weeks of the year but they are always checking their text messages. When your brand shows up in their text messages with useful content and a Christmas promotion, you can see a rapid jump in sales.

Important findings on increasing sales at the end of the year with content marketing

Using content marketing to increase year-end sales is a great way to keep your brand in front of people without constantly sending them self-promotional messages. In addition to your advertisements and messages, sprinkle some useful content. You’ll get traction at the end of the year and build relationships that can lead to more sales in the New Year and beyond.

Do you want to connect with cannabis and hemp license holders to increase your sales now and in the future? Schedule a demo of the Cannabiz media license database and see how it can make your sales and marketing efforts more successful than ever.