Deadheads rejoice: Garcia Hand Picked is coming to the east coast
With original art, curated music, and a sense of community, this cannabis carries more than Jerry’s name.
Jerry Garcia may not have seen the current tidal wave of cannabis legalization, but his spirit certainly did. For the first time on the east coast, Jer Bear’s Garcia family is launching Hand Picked, a cannabis line brimming with music, art and good vibes – right on time for 420.
The family worked for years to develop a line of cannabis that perfectly embodied what Captain Trip was about and eventually decided to team up with the Deadheads at Holistic Industries. The Garcias bring Jerry’s uniquely harmonious experience, while Holistic brings the cannabis industry know-how to help make their dream a reality.
“We chose Holistic based on shared values, a proven track record, operational scalability in multiple states, and the ability to launch and market new brands,” said Jerry’s daughter Trixie Garcia. “Not to mention, they have a senior executive team full of deadheads.”
Josh Genderson, CEO of Holistic Industries, praised “the unwavering popularity of the Grateful Dead,” which has attracted a whole new generation of fans.
“Quality and the desire for the best of the best is one of the core values we share with Jerry Garcia. That’s why we’ve gone to great lengths to ensure that every aspect of this brand, from plant genetics to packaging design, is of the highest quality, “said Josh.
In true Grateful Dead style, the Garcias spread the good word on a tour bus called Bertha and reached the best pharmacies in California. The Garcia Hand Picked Tour will officially cross-country on April 17th when the line arrives at Liberty Cannabis in Easthampton, Massachusetts. Get ready for a shakedown in the northeast.
Old school strains with cutting edge genetics
Stoners used to learn about good cannabis by sharing their herb with friends – and at the start of the Grateful Dead, very few strains had names. The sativa, indica and hybrid strains in the Garcia Hand Picked collection come from this line and come from the wisdom you gained from years on the street about making new friends.
Strains available for launch in Massachusetts include Limefire Skunk, Tropicanna Haze, and Shiskaberry Mango, with something for every type of cannabis user.
Joints in honor of Jerry
Most hand-picked varieties of Garcia are available as a slow-hardened flower in an airtight, custom jar. But it is the community spirit of the rolled joints that is most important to the Garcia family.
“Jerry didn’t smoke a lot of weed himself,” remembers his daughter Annabelle. “It was a social interaction. A joint became a bridge between him and his fellow human beings. “
Three varieties of pre-rolled joints in indica, sativa and hybrid varieties are available in colorful packs of five. Each pack contains a collectable glass tip with Jerry’s handprint, missing finger and everything, so that Jerry has a special note of Jerry every time he goes around the circle.
Food also pays tribute to Jerry. Gummies in the form of his guitar picks are made with a hybrid strain enriched with terpenes to achieve a well-rounded, balanced effect in a mixture of blueberry, raspberry and blackberry flavors.
Beyond cannabis
Jerry’s legacy continues because of his art and community spirit – cannabis is only a small part of it.
For the full Garcia Hand Picked experience, fans can check out the Music That Never Stopped section of GarciaHandPicked.com for a carefully curated playlist of Jerry’s music of all types. In the Merchandise section, you’ll find clothing and accessories featuring Jerry’s original artwork, including a one-of-a-kind Zippo lighter.
Be there at the beginning
Deadheads in and around Massachusetts can celebrate the launch of Garcia Hand Picked on the East Coast on Saturday, April 17th, from 12pm to 6pm at Liberty at 155 Northampton Street in Easthampton. It will be like a socially distant shakedown: fans can meet Jerry’s daughter Trixie, buy merch and music from the Bertha bus and experience live art, music and glass blowing. Don’t forget your mask – or your heeled sack.
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