Cannabiz Media Client Spotlight – Simplify Consulting
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Allay Consulting is a regulatory compliance consultancy in the cannabis and hemp industry with expertise in FDA, cGMP, OSHA, ISO, fire safety and licensing, helping clients comply with regulations and best practices to ensure their Products reach consumers.
Cannabiz Media spoke to Kim Stuck, Founder of Allay Consulting, to learn more about how she and her sales team are using the Cannabiz Media License Database to support their marketing and growth initiatives.
Why does Allay Consulting subscribe to the Cannabiz Media License Database?
Allay Consulting subscribes to the Cannabiz Media License Database to connect with cannabis licensee decision-makers through targeted email marketing. “I just really like the way you can direct your messages to the people you want to reach,” said Kim.
In fact, it’s the extensive suite of data and contact targeting features that ensure that any Allay Consulting email marketing message sent through the Cannabiz Media License Database has the best chance of generating positive results achieve.
As an example, Kim explains, “You can check a box that says, ‘This is for THC cannabis people who produce,’ and we can email them about GMP – where they really focus on food Should focus on safety or food safety plans. ”
Hand in hand with the laser-focused targeting capabilities, Kim and her team use the design capabilities built into the Cannabiz Media License Database’s email tool to improve campaign performance. She says, “What I really like are the email templates. They’re really easy to put together, and you can really appeal to any audience you speak to. “
What’s next for Allay Consulting?
Allay Consulting recently opened a second office in Oregon. The company currently operates in 19 states but can serve cannabis and hemp companies in all 50 states.
In the near future, Kim expects more hemp companies to turn to Allay Consulting for help with OSHA compliance and the new FDA regulations. She explains, “If they meet 111 or 117 CFR for the FDA, they’ll be in really good shape by the time those regulations come out.”
Additionally, Kim expects a greater focus on GMP and ISO certifications in the cannabis industry, as companies look very good when they meet federal standards. “We don’t have many GMP certified growers yet, but we’re working on it,” says Kim. “Some get through, but most of the time the manufacturers are busy. GMP is a kind of basic certification level. Most of the people who have ISO 22000 and 9001 – those are the ones who can eventually export. It will be a global market at some point and these are the certifications you will want to go for. “
For more information on Allay Consulting and for more insight from Kim Stuck, follow the link and listen to Cannabiz Media’s recent Cannacurio podcast episode featuring Kim as a special guest.
To learn more about how subscribing to the Cannabiz Media License Database can help your business, follow the link and schedule a free demo.
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