Cannabis accessories and meme-worthy content

Cannabis accessories and meme-worthy content: DankStop

Since the dawn of the social media era, content marketing and influencer marketing have been essential aspects of any business’ growth strategy. With social media being widely embraced by users around the world, not only can brands leverage the consumer behavior data collected from social media, but they can also use that data to customize their messaging and target hyper-specific niches of potential patrons.

Because of the incredible opportunities brands have to communicate directly with existing and potential customers via social media, many brands are abandoning traditional advertising practices. Many consumers, particularly younger consumers, perceive old-school advertising as forced and stale. Instead, many brands cleverly post fun and engaging content to gain more brand visibility.

Instead of directly marketing products or services, brands can use their creativity to publish exciting content to present their name to potential customers in new ways. Content marketers understand that it can be better to connect with prospects authentically and through shared interests than to come off as too salesy. When brands post fun content from their social media accounts, a large percentage of people who come across that content become intrigued by the brand. Today, in most cases, this results in higher conversion rates than traditional advertising. Additionally, brands can partner with influencers who already have large audiences that overlap with their target audience; This allows brands to reach potential customers through a voice they already trust.

While influencer marketing and content marketing is a common practice now in 2022, it wasn’t always the case. Interestingly, in the early days of social media, many brands were reluctant to create content on social media or collaborate with influencers.

One brand that hasn’t been afraid to jump straight into this disruptive marketing practice is DankStop. DankStop is a cannabis e-commerce brand that uses dropshipping to efficiently deliver a wide range of cannabis-related accessories on a large scale. Selling rigs, vaporizers, bongs, grinders and more, cannabis enthusiasts can find all the accessories they could ever need at DankStop.

Since the company’s inception, DankStop has been known for creating viral and meme-worthy content on its social media pages. In addition to their strong product inventory and affordable pricing, the DankStop team knows that their early investments in content marketing have played an important role in the company’s growth and success. Now, DankStop is known as both a valuable marketplace for cannabis accessories and one of the funniest and most internet-savvy brands in the space.

DankStop took the time and resources to organically build their reach and audience on social media. DankStop has limited reposts as much as possible and built a huge following with original sketches and memes related to cannabis culture and the cannabis industry. DankStop was not only a disruptor in the sense that they were an early innovator in content marketing in general, but the company also helped normalize cannabis content on social media. When DankStop started publishing this type of content, there was still a lot of stigma around cannabis.

In addition to creating meme-worthy content, the DankStop team strategically used search engine optimization (SEO) and guerrilla marketing techniques, like initiating conversations on Reddit, to drive engagement on their social media accounts and e-commerce sites. further enhance the platform. Successful on its own, DankStop was recently acquired by High Tide, further expanding its reach and potential.

As the cannabis market continues to grow and content marketing strategies become more creative, we’re excited to see what DankStop does next.

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