Being Cool During Menopause: Two Women Share Their Cannabis-Infused Approach to Healthy Aging

By Javier Hasse

Cannabis CEO and Brand Builder Lilach Mazor Power has always enjoyed the entrepreneurial challenge of building something new. Now, nearly a decade after securing one of Arizona’s original licenses, she is tapping a new niche in the market by bringing up a topic most won’t want to talk about.

Lilach and partner Stef Swiergol have just launched Revelry, a women-centric brand with a cannabis twist. The wellness collection currently available in Arizona takes a herbal approach to two underserved health conditions, perimenopause and menopause, and includes THC-infused day and night capsules and CBD-infused intimacy oil.

Although an overlooked issue, 6,000 women enter menopause every day in the US, with 75% of them experiencing hot flashes, night sweats, and other lifestyle-compromising symptoms. In fact, a recent analysis published in Medical News Today looked at these symptoms and found that “Sleep disorders increase with age” and affect the following:

• About 16 to 42% of people are pre-menopausal.
• About 39 to 47% of people perimenopause.
• About 35 to 60% of people post menopause.

Further research has pushed companies to turn their attention to women’s health problems. Recent research suggests that global femtech solutions industry revenue could increase from $ 648 million in 2020 to $ 1.15 billion by 2025.

Create a movement

Lilach is also the founder of Giving Tree Dispensary, which achieved Inc. 5000 recognition in 2021. It was this company that sparked the idea of ​​starting Revelry after years of watching women “desperately seek solutions to menopause symptoms and how many of them” found relief with cannabis. “

To take the guesswork out of cannabis dosage for women and other menstruating beings, Lilach and Stef created a line of products tailored to their unique needs.

“I hope we will create a movement that will further develop the dialogue about cannabis. We want women to know what is in store for them, to feel comfortable talking about it and to get through perimenopause and menopause with ease, ”says Lilach, pointing out that Revelry bridges this gap in society and in the market closes.

RELATED: Women with Menopause Now Turn to Cannabis for Treatment

“Until recently, I haven’t seen real, honest, mature depictions of menopause in our culture and I think this product has the potential to change that,” she says.

Adds Stef, “Women have many options for managing menopausal symptoms, but the availability of credible, reliable, herbal solutions is next to none. We believe the therapeutic properties of cannabis can help women manage their symptoms safely. “

RELATED: More Women Are Switching Medicinal Marijuana Drugs

People don’t like to talk about aging, it’s about overcoming stigma, sums up the duo.

“The worth of women in our society is defined by their ability to raise children, and menopause marks the end of that,” says Lilach. “We want to redefine and celebrate the feminine.”

This article originally appeared on Benzinga and was republished with permission.