When to use direct email versus email marketing to build your cannabis industry business

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Email is one of the most effective tools for building a business in the cannabis industry today, but you have choices when it comes to connecting with potential customers via email. Should you send a direct email message to everyone you want to communicate with, or should you send a message to a list of people? The answer depends on whether you’re marketing to recipients or selling to them.

Sending individual email messages is best for face-to-face sales communications, while list-based messages are more effectively used as part of your marketing plan:

• marketing campaigns: Email marketing campaigns are typically sent as part of list-based email marketing to generate, nurture, qualify, and convert audiences of prospects at all stages of the buyer journey.
• sales contact: Individual e-mail messages (ie direct e-mail messages) are usually sent for personal contact with sales. Sales reps typically send one-to-one sales outreach messages to qualified leads who are in the final stages of the buyer journey.

Depending on the size and structure of your company, you may work alone or with multiple people internally and externally to manage email marketing and personal email sales targeting. The most important thing to keep in mind is that you are using the right type of email communication to achieve your marketing and sales goals, as these are two different things.

Email cannabis and hemp license holders directly

Contacting cannabis and hemp license holders in the US, Canada and international markets is now easier than ever! Subscribers to the Cannabiz media license database can use the direct email feature to send personal email messages from their personal email accounts without leaving the license database.

In other words, no matter how you work, there are now tools available right within the Cannabiz Media License Database to help you achieve your goals quickly and easily – no extra steps required!

Start conversations quickly with Direct Email

For subscribers, the new direct email feature in the Cannabiz media license database helps you save time by making it easier than ever to start one-on-one conversations with key decision makers throughout the supply chain as you build your business.

Simply navigate to the entry in the license database for the person you want to connect with and click the email link. A pop-up will open where you can choose which of your connected email addresses you want to send the message from (replies will be sent here), enter your content, draft your message, add your signature block and even “Follow”. set-up tasks for yourself. Everything happens within the license database!

Not sure what to send in your direct email messages? No problem! Find templates for sales follow-up messages and content sharing messages in the Cannabiz Media License Database Direct Email Template Library! Just click the apply template button in the direct email editor tool and choose a template that suits your needs.

Keep conversations going in your own email account

Replies to the messages you send using the direct email feature are sent to your own email inbox (based on the email account you select as the sender when you subscribe to any direct email -Create mail message). This makes it easy for you to continue the conversation as part of your normal email correspondence workflows.

All direct email messages you send from the Cannabiz media license database are saved and accessible in your account dashboard in case you want to find them again or resend them in the future.

Next steps for contacting cannabis and hemp license holders

Cannabiz Media makes constant updates to the license database – not just the data, but also the features and functions. Direct Email is the latest new feature to simplify our subscribers’ workflows!

If you’re already a subscriber to the Cannabiz Media License Database, try the new direct email feature and see how streamlined one-to-one conversations have become. And if you’re not already using the Cannabiz Media License Database to connect with cannabis and hemp license holders, schedule a demo and see how it can help you achieve your business development goals.