5 Marketing Strategies To Increase Sales Before The New Year

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Are you on track to meet your year-end sales targets? In addition to introducing special Christmas promotions to increase sales at the end of the year, you should develop five marketing strategies in 2021 to increase sales before the new year. A referral program, bundled offers, a loyalty program, email marketing and search engine optimization (SEO) are essential, especially in the last few months of a year that is still badly affected by the COVID-19 pandemic.

Let’s take a closer look at each of these marketing strategies to see how you can use them to meet or exceed your sales goals for the year.

1. Referral Program

Referral marketing is developing very well over the Christmas period and in the last quarter of the year. Referred customers tend to spend more, have a higher lifetime value, and refer more people to your brand than non-referred customers. So create a referral program and promote it before and during the fourth quarter.

A successful referral program must offer incentives that your current customers find valuable enough to encourage people they know to buy from your company. At the same time, the incentives for the leads must be perceived as valuable enough to buy from your company for the first time.

With this in mind, extend generous discounts as recommendation incentives. However, referral programs don’t always have to include big discounts. Exclusive offers, freebies, seasonal items, and other incentives that target each segment of your target audience can do as well or better than monetary incentives.

Most importantly, make sure it is extremely easy for your customers to share your referral offers, and for referrers and referred customers to receive their incentives. Email marketing is a great way to promote your referral program.

2. Bundled offers

This is the season for bundled offers. Why? Because bundles help your company to generate more sales at lower costs. Choose complementary items and advertise your special bundled products as limited-time, exclusive, and unique year-end deals.

In other words, make consumers believe they need to act now to get access to these amazing specials before they’re gone forever.

Bundled offers can be promoted as gift ideas or to save money by buying items together. Both messages can work for different audiences with different needs. Promote them on your website, blog, social media profiles, and through email marketing. Also, reach out to other websites and ask to include your package on their Christmas gift guides, which is great for off-site SEO!

3. Loyalty program

Loyalty programs are always useful for increasing repeat purchases and purchase amounts. Hence, it makes sense to promote your loyalty program heavily in the fourth quarter to increase year-end sales.

Also, consider offering enhanced loyalty incentives in the fourth quarter. Use email marketing and SMS marketing to share limited-time offers, specials exclusive to loyal customers, and other short-term benefits.

The key is making your loyal customers feel special and valued with special offers that they will appreciate in return.

4. Email Marketing

That’s it! You’ve built your email marketing list all year round and been tracking your campaign performance data. Now is the time to put your leads and data together to start growing sales before the new year!

Yes, you should send vacation email marketing messages to promote your various year-end promotions, referral programs, bundled offers, loyalty programs, and more. However, you shouldn’t just send general messages about these promotions, programs, and offers to everyone on your list. To really move the needle and increase year-end sales, you need to use the data you’ve collected to segment your list and only send the right offers to the right people.

Your goal should be to create a highly segmented niche audience and send personalized messages – messages that share information about the specific offers, promotions, and programs they’re most likely to be interested in – without cluttering their inboxes with irrelevant messages.

Don’t let your great deals, promotions, and programs get lost in a pile of irrelevant clutter! Instead, segment your lists and personalize your content and you’ll get the year-end sales you need.

5. Search-optimized vacation-related websites

Search engine optimization is a year round marketing strategy, but you can increase targeted traffic to your website by posting web pages that are search optimized for certain vacation related keywords and phrases.

For example, a cannabis dispensary might create a selection of holiday-specific web pages optimized for keyword phrases such as “Weed Wednesday Sales” or “Cannabis Gift Guide” in an attempt to attract visitors who searched for those phrases on search engine results pages for those terms to bring to their website (SERPs).

Keep in mind that these holiday related pages can be placed in the SERPs if you publish them in advance and need to do some work to ensure that search engines consider them authoritative and useful enough to include in search results. Follow the link to learn more about on-page SEO for cannabis and cannabis-related websites.

Key insights into marketing strategies at the end of the year

In order to increase sales before the new year, you should implement any of the marketing strategies outlined above. Don’t wait until it’s too late. Start advertising in November (or earlier) to add to the excitement and anticipation in the weeks leading up to December 31st.

If you want to promote your products and services to cannabis and hemp license holders in the US, Canada, and international markets, schedule a demo of the Cannabiz Media License Database and see how you can use it to meet your sales and marketing goals.