5 B2B Sales Tools for Selling to Cannabis License Holders

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The world has changed in the last year and it is no longer enough to rely on traditional sales tactics to win new or recurring business. Nowadays, making B2B sales in the cannabis industry depends on two things – persistence and commitment. In a post-pandemic world, you need sales tools to help you find, prioritize, and communicate with the rapidly changing expectations and preferences of potential customers.

This is no more apparent than from how sales engagement and conversion optimization have changed over the past year. Research from McKinsey found that live chat and video have become the predominant channels for engaging and completing sales with B2B customers, and the researchers say there is no sign that things are going to be the same again, how they were before the pandemic.

For example, McKinsey research found that over the past year, 41% more salespeople used video and 23% more live chat to digitally interact with prospects. Why? Because this is where consumers want to interact with sellers today. Hence, you need sales tools to attract and convert leads in digital environments or you are missing out on opportunities.

Below are five of the main B2B sales tools you will need in order to sell your products and / or services to cannabis licensees.

1. Customer relationship management (CRM) tool

A robust CRM tool is essential to the cannabis industry’s B2B sales success today. Here you can find out more about 10 of the top reasons your business needs a CRM tool. The three most important reasons are:

• Get more highly qualified leads for your sales team
• Close more sales with new customers
• Increase customer loyalty, loyalty and repeat purchases

The bottom line is that a CRM tool lets you maintain a database of prospects, current, and past customers that you can use to interact, track, and convert more efficiently and successfully than ever before.

To save you time, the Cannabiz Media License Database CRM tool is pre-installed with 70,000+ cannabis and hemp leads to sell to instantly!

2. Email Marketing Tool

Do you know what makes your CRM tool even more powerful? When it has a built-in email marketing tool.

Email marketing is essential for B2B sales in the cannabis industry. Not only is it an inexpensive way to reach out to licensees, but it is well proven. Research from Litmus found that for every dollar spent on email marketing, businesses got $ 42 back, and research by Campaign Monitor found that for every dollar spent on email marketing, businesses Got $ 44 back.

However, every email marketing tool is not enough when it comes to sales engagements from B2B cannabis licensees. You need an email marketing tool that can effectively segment license holders based on license type, activity, location, status, and more. All of this is possible with the email marketing tool built into the Cannabiz media license database.

3. Live chat tool

Did you know you can use live chat as part of your sales process? Since the COVID-19 pandemic shut everyone down, live chat has grown significantly in popularity as a sales retention tool. Most people consider live chat solely as a customer service tool, but it’s also very powerful for sales. If consumers can instantly connect with a live seller to answer questions, they are more likely to buy.

There are two popular types of live chat options for sales engagement – on your website and in your digital documents or in the calculation / quotation software. For example, your website may include a live chat option for consumers to ask questions early in the sales cycle.

Later in the sales pipeline, you can embed live chat in the digital documents you send to prospects or the digital quotes and quotes you send. In this case, you will receive a digital notification when the customer reads the documents you sent so that you can contact them immediately, answer questions and close the deal.

4. Social media engagement tool

Social selling has become a critical part of the sales process over the past few years, and when you use a social media engagement tool, you won’t miss any important opportunities. You’ll also save a lot of time and build trust with potential customers by turning your engagement straight into a sale.

For example, LinkedIn offers the LinkedIn Sales Navigator tool to help sales reps find and connect with potential customers. However, social selling is more than just prospecting. It’s about commitment!

This is where a social media monitoring tool can streamline tasks and ensure that important conversations are not lost. Hootsuite is just one example of a social media management tool that a social selling tool offers.

In the Cannabiz Media License Database, you can instantly connect with the contacts of individual license holders via social media platforms by simply clicking on the social media icon in the contact record.

5. Automation tool

The more processes you can automate, the more you can maximize your sales engagement and conversions! There are some general automation tools that can help you with this.

First, IFTTT is an acronym for If This, Then That. It’s a tool that you can use to create automated actions. For example, if a specific prospect posts a tweet, you can set up a machine to notify you so you can follow up on time. The possibilities are endless!

Another great tool is Zapier, which allows you to create automations that are triggered by certain actions in a variety of tools. Any automation is called a zap. For example, you can set up Zaps so that you are automatically notified when someone submits a sales contact form on your website, to send new leads a personalized message, to share content via social media channels, to add tasks to your to-do list, and much more.

The Cannabiz Media License Database contains a variety of automation tools built into the platform, including tasks, deals, alerts, and more.

Key takeaways on B2B sales tools for selling to cannabis licensees

B2B sales tools have been proven to help sales reps generate more leads, prioritize them, and close more deals. It’s about getting in touch with the right people at the right time, and B2B sales tools can help you do this more efficiently and successfully.

Schedule a demo to see how you can use the Cannabiz Media License Database – complete with built-in tools for CRM, email marketing, social selling, and more – to take your sales process to the next level.