Women want weed – Women’s marijuana use is skyrocketing

Women are quickly becoming the group with the highest rates of cannabis use. Over 15 million women have reportedly purchased cannabis products from legal sources this year alone.

Women of various ages, with Gen Z being the most influential, are the fastest growing consumers of legal weed.

Unlike in the past, when marijuana producers spent less effort designing and branding their products, they are now taking design lessons from transitional consumer brands as they work on creating clear labels with lab-tested ingredients in the making of marijuana. Products to use.

Cannabis and women

Women have begun to stray from the typical expectations the world demands of them. By using weed, they are also changing the stereotype of the world where there are only “stoner types”.

Women are not playing with their newfound love for cannabis, they are the biggest target group to watch out for right now. Fortunately, the more women use cannabis, the lower the stigma on women smokers.

The reason behind the increase in the number of women buying weed cannot be singled out, some claim that it helps them better deal with anxiety problems and related stress.

There have also been claims that marijuana can be used to improve sexual health and treat gynecological problems.

Experts have also suggested that the increasing use of cannabis among women is due to the new female CEOs putting more effort into making products attractive to women.

Research will be carried out to see if these claims can exist.

Current statistics

Since 2019, the steady increase in the share of cannabis sales to women has increased by a total of 3.2%. While this number may seem small, it is significant when you look at the bigger picture. It will have a lasting impact on the industry as both sexes shop differently when buying cannabis products.

Where men tend to pre-roll and concentrate, women prefer to reach for edibles and cartridges. Both segments of the population spend the most on flowers, but an in-depth comparison shows that female consumers are more likely to buy cannabis products than flowers, as opposed to men who prefer flowers above all.

This difference can be as much as $ 8 for every $ 100 purchase spent on cannabis.

For example, in California, female shoppers spend about $ 36.30 on flowers for every $ 100 purchase, while men spend $ 43.90 on flowers.

The market share of female cannabis users was 35% in 2019; it is currently over 38.2% and continues to grow.

The products with the highest consumption among women

Akerna reports that 27.53% of female cannabis users are less than 30 years old, while 29.50% are between 30 and 40 years old. The four most preferred products within both groups are cartridges, concentrates, edibles, and flowers in no particular order.

Every age group has its product preference, but the flower is the favorite in all groups. Over 44% of female consumers consider it their first choice.

According to Akerna reports, concentrates are currently the third most popular cannabis product consumed by younger women. Edibles, which previously ranked third, saw their popularity decline and are now the fourth most popular on the list.

A survey conducted in 2020 found that 10.2% of women prefer concentrates, while 8.9% prefer edibles.

The increased popularity of concentrates is said to be due to the lower stigmatization of the drug and the widespread acceptance of the drug due to consumer education.

The younger population prefers concentrates, while the older woman is more inclined to eat foods. This is also the case in the male distribution. Although women are more perceived demographically than men.

Akerna’s report states that 61.8% of cannabis sales can be attributed to male users. The women are gradually closing the gap and challenging the industry players to improve their game strategy.

What now?

Women will continue to drive cannabis sales in the coming months. Manufacturers will also spend more to develop better strategies to reach the demographic of women.

To generate more sales, manufacturers need to improve customer service, product design, branding, and the retail experience.

Manufacturers tend to target all of their marketing and merchandising efforts towards the male population. This is understandable as men still make up the larger percentage of adult buyers, but the prospects of these products tend to put women off. The male-personalized designs are detrimental to the attraction of female buyers.

By carefully listening to the needs of these female shoppers, the industry becomes more innovative and creative when it comes to meeting the needs of all consumers, both male and female.

Will cannabis abuse also be an issue among female users?

Cannabis drug abuse is not new. It’s been a thing since everyone can remember. Studies done over the years have shown that women may be more affected by the harsh side effects of excessive marijuana use.

Observations show that females become addicted in less time than males, although they don’t smoke the plants as often as the males.

The Harvard Health Publication claims that women have begun selling medicinal and recreational marijuana in states with cannabis law.

A good number of women have advocated medical marijuana. The number of women with active marijuana treatment cards varies from state to state.

Some have made it their business to abuse their marijuana prescription, which will lead to cannabis addiction across the board. There is little that regulators can do because the abused marijuana is legal and legal.

As of 2009, 20% of all female arrests have been related to offenses related to cannabis.

Final thoughts: “The future of cannabis is feminine”

The executive director of the Brightfield Group – a cannabis research agency, Bethany Gomez believes the future of cannabis is feminine, “they’re an order of magnitude more,” added Gomez.

The industry will see new product innovations that are sure to attract more women to cannabis products. Product demand is sure to change as the number of female shoppers across the country gradually increases.

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