Will buying Elon Musk from Twitter make the social media platform more cannabis-friendly?

The promotion of cannabis on Twitter could take a better turn in the coming months, with Elon Musk set to join the social media giant’s board of directors.

Last week, a viral announcement revealed that the world’s richest man had acquired 9.2% of Twitter’s total stock. This announcement has to be one of the most unexpected buys in the stock market. Hours after this information went viral, Twitter stocks went through the roof. There is speculation as to what this announcement could mean for cannabis advertising on Twitter. As Elon Musk is one of the country’s most well-known advocates for cannabis use, a photo of the tech expert smoking weed on a podcast show has surfaced the internet.

Cannabis advertising on social media

Cannabis is a federally banned drug. Based on this classification, media companies do not allow the promotion of the different forms of cannabis products on their platforms. Many cannabis operators face the challenge of promoting their products on mainstream platforms. The ban on such advertising has made it difficult to spread information about cannabis, or even engage with existing or potential customers. Cannabis companies can increase their profits with social media advertising more than with regular brick-and-mortar stores.

Various studies have proven that cannabis is a useful drug. However, until federal law recognizes these studies, social media platforms may be forced to maintain their ban. Twitter isn’t the only social media giant to dismiss cannabis advertising. Instagram and Facebook are also restricting advertising for the plant. Although some people find ways to bypass the restrictions, moderators on the platform are quick to delete such posts or accounts once they see them.

Musk’s new role at Twitter Corporation

Elon Musk is one of the most influential people on various social media platforms. He has always been a frontrunner for freedom of speech, and he proved it by refusing to deny Russia access to his servers in the early days of the ongoing Ukraine war.

Musk’s intent for the social media platform isn’t clear at this time. But all indications are that he is here to improve compliance with freedom of expression on the platform. Last month he organized a Twitter poll for his followers to indicate whether or not Twitter practices proper freedom of speech. The poll results showed that the majority felt the platform was too restrictive.

During his time as a regular tweep, Musk is known for using his account to post memes and respond to business critics. Now that he’s a board member, the majority hope he sticks to his freedom of speech principles. The Twitter spokesperson revealed that the board has little to do with the day-to-day operations of the platform. They are only intended to advise management and employees. However, that doesn’t preclude Musk’s ability to effect changes on the platform. A day after he was announced as the majority shareholder of Twitter shares, the tech mogul created another poll for his followers to decide whether or not a Twitter edit button is needed. The majority voted yes.

Hope for cannabis and cryptocurrencies

Many predict Musk would reverse Twitter’s restrictions on cannabis and cryptocurrency promotions for users in the US

Elon Musk is an avid cryptocurrency enthusiast. He is even nicknamed “the father of Dogecoin” due to his instrumental involvement in boosting the coin’s valuation over the last year. His interest in cannabis isn’t hidden either, thanks to his picture on Joe’s podcast showing him smoking.

In any case, the newly appointed board member will make specific changes during his time as a board member. Its penchant for free speech could see Twitter dropping some restrictions against cryptos and cannabis. Not for anything, but for Musk’s belief that both products are important for the future. Musk often describes himself as a “free speech absolutist.” What better way to seal that description than to ensure Twitter starts accepting crypto and cannabis promotions?

what he really wants

One of Musk’s favorite arguments is that Twitter is making its algorithm more open to the public and also reducing account verification requirements. With a seat at the table, Musk can now start working toward that.

In short, it will come as no surprise that Musk will be calling for the removal of crypto scam bots in the coming weeks, owing to his dislike of the bots on Twitter. A communications professor at Syracuse University joked that Musk might be secretly plotting to destroy the platform instead of making changes. The CEO of Tesla and SpaceX is now fighting a war of top managers on the Twitter platform. With 80 million Twitter followers, he is one of the most followed public figures unconnected to the entertainment industry.

The Position of Other Shareholders

Most Twitter investors say they are heartened by Musk’s new appointment to Twitter’s 12-member board. They believe that Musk has several ideas to improve the way the company and its platform is run. Being as successful as Elon Musk means there is no room for error.

Some investors claim that the new development is cause for concern. This is due to reports from Musk’s company, Tesla, treating its black workers in a less than acceptable manner. Meredith Benton commented that Musk could indirectly undermine years of thoughtful and strategic management practices that keep the company running as it should.

bottom line

Twitter Chief Executive Officer Parag Agrawal tweeted about the board’s delight at having Musk on board. Those plaudits suggest that senior board members and company stakeholders would respond to Musk’s differing ideas. Note that Elon Musk alone is not or has no authority to add the editing feature to the platform or change the forum rules and policies to allow cannabis or crypto promotions. However, he is in the right place to bring about change from within. Now he will be able to influence other board members and stakeholders about the benefits of the edit button and cannabis adoption at the social media giant.

Hopefully Musk will reveal his next move in the coming weeks.

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