Why are pre-rolls so popular with consumers?
After Covid-19, consumers haven’t done much puff-puff-pass as fears of spreading the virus remain high. But stoners are resourceful bunch and have found a way to work together during the pandemic – the pre-roll.
According to data from the Ontario Cannabis Store, pre-roll sales grew 196.48% since last year, topping the three top-selling product categories in the summer months. With sharing a joint no longer an option, it’s no surprise that pre-rolls enjoy a hot minute in Canada.
While some weed snobs refer to it as the fast food of cannabis, the pre-roll market is booming. From packs of strains to craft cannabis, people have been talking about it. And these people want pre-rolls.
Consumers appreciate the convenience
Pre-rolled joints are cheap, come in multipacks, and are easy to give to friends. Beyond sharing, the format is accessible to new consumers who may not yet know how to create their own format. Pre-rolls are also popular with medical cannabis patients who may lack the mobility or dexterity to grind and / or roll.
“I love pre-rolls for the convenience they offer. I like that they are ready to go when you are. There’s no messing around with mills and reels, ”Luc Wilson, a consumer who is no stranger to buying pre-rolls, told Leafly Canada.
“I usually buy smaller pre-rolls (0.35 g) because they are just the right amount for me. I don’t get too high, but I can still enjoy myself. “
Wilson says he also likes that he can buy bags of ten instead of just one or two at a time, and individual pre-rolls are great for trying out new strains or brands without committing to an entire pack. He adds that multipacks are great to share with friends, especially during the Covid phase.
Pre-rolls play a key role in pandemic etiquette
On the retail side, Lauren Davie, Vice President of Retail & Sales at Superette, said there was a notable shift in pre-roll sales at the start of the pandemic.
“Sales of pre-roll products have picked up somewhat with a shift towards summer weather and an increase in outdoor socializing, which was great to see. ”
Davie says customers love pre-rolls because they are so easy and quick. Consumers have the option of consuming a small amount at a time, which is very appealing.
“People are excited to try different ways of consuming them, and packs of pre-rolls are fun and easy to share without the ‘passing of a joint’ we may have been used to before the pandemic,” she tells Leafly.
Low risk way to try new varieties and brands
Overall, Davie says pre-rolls are a great entry point into the recreational cannabis market. We asked the sales professional which pre-rolls are the most popular with consumers in their retail stores.
“The Redecan Redees have consistently topped the list of popularity because of their competitive price and higher THC percentage,” says Davie. “Dominant CBD multipacks also tend to work very well and appeal to those who want an option other than a higher THC percentage.”
As for the products consumers should consider, Davie recommends SuperFlower Pre-Rolls, Carmel Pre-Rolls, and Back Forty’s new 10 x 0.35 g pre-roll pack. “We’re pretty excited given the popularity we’ve seen for Back Forty with their flowers and vapes.”
New to the market – sample packs and infused pre-rolls
Pre-rolls are often a starting point for consumers to familiarize themselves with a company and its product. Consumers want to try more than one brand and variety at a time.
AHLOT recognized this need and created its cannabis collections: thematic ranges of pre-rolls. A panel of budget tenders and cannabis enthusiasts carefully sourced every item in their sampler packs.
After three years of legalization, Canada is getting its first infused pre-roll. Infused pre-rolls, which are becoming increasingly popular in the U.S., use flower, dry sieve hash, and winterized full-spectrum oil.
Last week, Sundial announced that its Top Leaf brand was launching this luxury option. Prohibited lemon caviar cones will hit the market in most provinces before the end of the year.
Leafly Staff
Leafly is the world’s largest cannabis information resource, enabling people in legal cannabis markets to learn about the right products for their lifestyle and wellness needs. Our team of cannabis experts share years of experience in all areas of the market, from cultivation and retail to science and medicine to data and technology.
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