What to Post on LinkedIn (And Examples of Cannabis Companies Setting the Standard)

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LinkedIn has established itself and remains the first port of call for professionals and companies. With a user base of over 740 millionThis represents an unprecedented and unique opportunity for you to highlight your expertise, connect with industry leaders and build a strong business community.

Figuring out what content to share on LinkedIn can be a complex task for companies in the cannabis industry. However, you can breathe a little easier knowing that LinkedIn does NOT censor content — so you can promote your business, post pictures of cannabis, and more. Talk about it all you want (just make sure you’re not actually trying to sell cannabis products, that’s how it is strictly forbidden). This article looks at effective content concepts and provides several examples that illustrate how B2B cannabis companies shine on LinkedIn.

1. Thought leadership article

One of the most powerful ways to build credibility and showcase expertise on LinkedIn is by sharing thought leadership articles. These articles are a great way to share valuable insights, viewpoints, and prevailing industry trends with your audience. consider Paragon Payroll for example. Her LinkedIn presence is overflowing with informative articles on various marketing and sales topics that offer advice and valuable industry insights.

2. Employee Spotlights

People form relationships with others, and making your employees stand out can add a human touch to your brand. Not only does highlighting your team boost internal morale, but it also allows prospects and clients to get to know the faces behind your business. Luxor Scientific gets a gold star for this approach. They regularly feature their team on LinkedIn, which not only humanizes their brand but encourages a greater sense of community.

3. Take a look behind the scenes

A behind-the-scenes look at your business can be instrumental in building trust and establishing an authentic connection. Sharing photos or videos that provide insight into your office culture, events, or product development can be extremely effective. Worthington Industries And Advanced extraction solutions shine with this strategy by offering compelling content that humanizes their brand – be it at team celebrations or volunteering.

4. Case studies and success stories

Sharing success stories and case studies on LinkedIn can be a tangible validation of the value your company provides to its customers or clients. This content allows you to showcase real-world examples of your accomplishments and the positive impact you’re making on your customers’ businesses. Fillo is a consistent advocate of this approach. They frequently publish case studies that highlight how their solutions have helped clients overcome obstacles and achieve exceptional results.

5. Industry News and Insights

Staying abreast of industry trends and sharing relevant news can position your company as a trusted source of information. By curating and sharing valuable and valuable content from reputable sources, you can establish yourself as an industry thought leader. Greenspoon Marder LLP does a great job of regularly sharing thought-provoking articles, reports, and research that keep audiences in the loop.

Hot Tips

Here are a few important tips to keep in mind to really shine on LinkedIn:

• hashtags: The top cannabis industry hashtags to use on LinkedIn (#cannabisindustry, #cannabiscommunity, and #cannabisbusiness) have tens of thousands of followers, so using hashtags in your posts can greatly improve the visibility and reach of your content. By strategically including relevant hashtags, you can connect with a wider audience, connect with cannabis industry experts, and participate in conversations on current cannabis topics. However, it’s important to use hashtags wisely and sparingly — just focus on a few important, relevant tags.
• Go live: Harnessing the power of live video on LinkedIn can be a valuable addition to your content strategy, helping you more effectively engage, inform, and engage with your audience. When you go live, you can interact in real-time, building trust, increasing visibility, and increasing engagement. The best use of going live on LinkedIn is to check in at events (e.g. trade shows and conferences), host webinars or live podcasts, announce product launches, or take a behind-the-scenes tour.

Summary

LinkedIn provides a dynamic platform for cannabis companies to thrive and connect with their audiences. By implementing these innovative content strategies, you can amplify your presence, inspire trust, and position yourself as a leader in the cannabis industry. So, harness and harness the power of LinkedIn to build your brand and connect with your network in a meaningful and impactful way!

If you want a more sales-focused LinkedIn marketing guide, check out this post on how to use LinkedIn to promote cannabis. Or maybe you’re wondering when and how often you should post? This article covers all of that for B2B cannabis brands.