What to Post on Instagram (And Examples of Cannabis Companies Destroying It!)

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Did you know that Instagram has more than 1 billion (yes, a billion plus) monthly active users and over 80% of accounts on Instagram follow a business? There are thousands of companies in the cannabis industry using Instagram alone! This makes Instagram a very powerful platform full of potential customers.

However, figuring out what to post and how to stay in Meta’s favor as a cannabis company can be difficult. So we’ve put together this roundup of the top six post ideas (with examples from industry stars!) to help increase engagement, build your brand within the cannabis community, provide a personal voice, and diversify your grid.

1. Create recurring content

If you find it difficult to post something on a daily basis, create recurring content series/topics that you can easily refer to and use as a guide. This is easy and also helps in planning your monthly content. Think about topics like monthly stats, what awareness month it is, introduce a monthly product/service or a simple educational series.

Or they post, as Wyld does on her Instagram account, pairing up their gummy bears and sharing #thewyldway

2. User Generated Content

If you have a product, chances are your followers have tagged you or used your #hashtag in a post that you can reshare on Instagram (don’t forget to give them a credit).

Take Britten Inc for example. They showcased their amazing Harry House on their grid by sharing a video created by one of the lucky visitors.

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Second, encourage your customers to follow you and send you photos and videos to share like Drink Drippy regularly does.

3. Go behind the scenes

Behind the scenes, the content screams transparency as you literally lift the veil behind your business. What goes on behind closed doors can result in incredible content and show your brand in a different light. Things like employee spotlights, making your product, or even packing some orders are great ways to make that happen! Beaker and Wrench do an excellent job of capturing their day-to-day events.

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Purple Rose Supply also shows behind the scenes how they use their product every day!

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4. Experience the “holiday spirit”

There is something special in every season. So why not use the official and unofficial holidays? Getting into what people are already thinking about is a great way to connect with your customers. Just check out what Vibes Papers did to celebrate the 4th of July!

5. Stay up to date

Using current events and topics is a perfect inspiration for Instagram posts, positioning you as informed and relevant. What is everyone talking about? Has there been a development in the cannabis industry (let’s be honest, when isn’t there a development in the cannabis industry)?

Black Buddha Cannabis always shows what is happening in the industry.

Even when we think of current events, politics is usually the first thing that comes to mind – but you don’t have to use such a serious topic! Take Filtrous for example, they’ve taken the dad joke trend and put their own scientific spin on it.

6. Let your customers shine for you

Testimonials: the best form of social proof. They help your brand build trust and highlight the value of your product. Ace Kiosk did this in one of the most authentic ways, filming one of their customers using their product for the first time and witnessing their reaction first hand.

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Or just share a snippet of your client’s written testimonial, like Eco Four Twenty does.

Summary

The possibilities of what to post on Instagram are endless – even for cannabis companies that find themselves in a bit of a precarious position on the platform! So if you’re feeling overwhelmed, simply refer to this list and examples to help you break out of that creative doldrums.

If you want a more in-depth guide to Instagram marketing in the cannabis industry, read this post. It’s the key to understanding what you can and can’t do to stay on the good side of Instagram. Or maybe you’re wondering when and how often you should post? This article covers all of that for B2B cannabis brands.