What Americans see when no one is looking

While it ranks below Instagram, Yahoo, Amazon, and Youtube, it ranks above Amazon, Walmart, and TikTok. Pornhub is among the top 15 sites in the United States. Founded in 2007, the Canada-based company is growing in popularity. The porn industry is a $97 billion global industry, of which about $12 billion comes to the US. In their annual data release, they provide insight into what Americans are thinking behind closed doors. Public statements, shifting dynamics between age groups, and more make the data even more interesting. Pornhub stats use Google Analytics to determine the most likely age and gender of visitors. This data comes from billions of visits to Pornhub per year and is anonymized. This gives us one of the most comprehensive and diverse data sets for analyzing traffic from anywhere in the world.

The big picture

Approximately 40 million Americans watch porn annually. Gone are the days of the porn superstar. The reality category grew by 169% and was among the top 20 categories, while the amateur category’s popularity fell slightly by 19%. Their statisticians assume that the quality of their videos has improved as more amateur models have become full-time performers, but visitors are still looking for a real homemade porn experience. Women look at reality 37% more often than men, making it their 12th most popular category compared to men at 15th.

Women are also watching more porn, with a 36% increase compared to last year. Overall, the 25 to 34 year olds watch the most and the over 65 year olds the least. And 86% are watching on a mobile phone.

Feet are the most observed special type with an increase of 38%. This was due to 145% more women watching the Toe Curling promotion.

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Last year, “lesbian” became the most popular search query in the United States, replacing the previous favorite search term “hentai.” In 2019 and 2017, the most common US term was ‘lesbian’, as was ‘milf’ in 2018. Searches ‘ebony’ and ‘latina’ moved ahead of ‘asian’ to complete the top 5 US searches.

Red vs Blue States

The top 10 states to watch porn in are red states and mostly southern states. Alabama, Louisiana, South and North Carolina, Mississippi, Georgia, Kentucky, and Indiana and Missouri spend most of their screen time. Meanwhile, Washington, Delaware, Oregon, DC and Colorado seem to have other things to do.

In general, it seems that Monday evening at 11pm is the most popular time and Tuesday at 5am is the least popular time.

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Interesting notes

When you drill down by state, there are a few surprises when it comes to top searches. Oregon loves furry, Nevada loves cartoons, and Colorado loves goth. Florida likes BBC, Maine loves Anime and South Carolina seeks GlLF the most.

Transsexuals are also up 22% over males, dominating an entire subset of specialty entertainment.

Threesomes, cosplay and cartoons are popular with Generation Z (18-24 years). Gen Y prefers Asians, feet and tattoos. Boomers (those 55 and older) like handjobs, mature women and babes, topped off with vintage porn.

As the classic country song goes, “Behind Closed Doors”.