Weekend cannabis sales top $ 250 million

By Javier Hasse

The Wednesday before Thanksgiving, which is sometimes called “Green Wednesday” due to the high cannabis sales that are usually registered on this day, could be the second highest sales day of the year.

According to Akerna’s business intelligence US cannabis users will spend $ 251 million in the four days around Thanksgiving(24.11.-11.27.), An increase of 60% compared to the average daily turnover.

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Green Wednesday is expected to bring in $ 90 million in revenue, a 78% increase from the daily average, which is what it was after April 20. makes it the second highest sales day of the year. Last year, Green Wednesday sales surpassed Black Friday sales for the first time, a phenomenon that is expected to repeat this year.

RELATED: Green Wednesday cannabis sales fizzle out on Black Friday

Thursday, November 25th, Thanksgiving, is expected to raise $ 4.6 million due to reduced hours and closings of pharmacies and retail locations.

Friday November 26th, also known as Black Friday, is expected to raise an additional $ 88 million, a 71% increase over average daily sales. Black Friday is likely to become another top 10 sales day for this year.

Revenue of $ 68.4 million is forecast for Saturday, November 27th.

RELATED: Green Wednesday through Cyber ​​Monday: Cannabis Discounts You Shouldn’t Miss!

“Whether people turn to cannabis for relaxation, togetherness, or other reasons, consumers have made it clear that cannabis is part of preparing for Thanksgiving,” said James Ahrendt, business intelligence architect at Akerna. “In anticipation of these strong sales and traffic increases, pharmacies and retailers should prepare their staff and promotions accordingly.”

RELATED: What Is The Cannabis Community Thanking For This Thanksgiving?

Further predictions for November 24th – 11/27:

Category sale:

• Flower – 48%
• Cartridge / pens – 32%
• Concentrates – 10%
• Infused edibles – 9%
• Other – 1%

Average order amount:

• Adults – $ 81.20
• Medicine – $ 127.30

Sales by demographics:

Sale by age group:

• Under 30 – 28%
• 30-40 -31%
• 40-50 – 20%
• 50-60 -12%
• Over 60 – 9%

This article originally appeared on Benzinga and was republished with permission.