Weed pop-ups are having a moment right now

If you live in a big city or a place where cannabis laws have been revised, chances are you’ve seen a marijuana pop-up shop. These places come in all shapes and sizes, whether truck or booth, all tend towards bright green logos. After two years of the pandemic, marijuana pop-ups are re-emerging with a vengeance, finding exciting ways to engage new customers.

Most of these pop-ups appear in places where selling cannabis is legal, such as B. in medical pharmacies or retail stores for adults. In cities like New York, these temporary shops sell products, although the state remains unregulated in the sale of cannabis.

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MJ Business Daily interviewed a variety of people in the cannabis industry who spoke about the importance of pop-ups in the industry and how these companies rely on their marketing to capture the attention of potential customers.

“Each pop-up is this little event that tells your story,” says Andreas Neumann, chief creative director of Jushi Holdings. “You have to be very creative. It’s better to have a magician than someone standing at a table with a tablecloth.”

The marketing of the product allows for a lot of inventiveness on the part of the sellers. For example, the Tasteology brand uses Gen Z’s fixation with astrology as a tool and offers tarot readings in pharmacies. The Luchador brand, which calls itself “The Heavyweight Champion of Cannabis,” hosts free Mexican wrestling shows to get people trying out THC gummies and drops.

When it comes to pop-ups with dubious title, like the dozens that have popped up across New York, sellers are taking advantage of the city’s current legal marijuana situation. That’s not something the law enforcement officers are happy about.

The Gothamist reports that the state’s Bureau of Cannabis Management has attempted to get these operations under control, though the consequences of their actions remain confusing. “If you do not cease this activity, you are putting your ability to obtain a license in the legal cannabis market at significant risk,” read a cease and desist letter. “Selling cannabis without a license is illegal and will subject you to significant fines and possible criminal penalties.”

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The fallout from illegal pop-up stores is unknown, but lawmakers and law enforcement officials know they are in confusing times. Marijuana in New York is on the way to becoming a business with a focus on decriminalization. While those responsible may want to get their act together, the arrests of marijuana sellers and the closure of businesses could send the wrong message.

All in all, it’s an exciting time to be a cannabis enthusiast and a confusing time for those interested in getting involved in the industry themselves.