Uber Eats, Shopify, how should buying cannabis look like on your phone?

On all online shopping platforms, user experiences are constantly evolving. The continuous improvement of UX design has improved the online shopping experience. Consumers can experience shopping more or less in the real world without leaving the comfort of their homes. All of this is thanks to the talented UX designers who work day and night to improve the user experience across all platforms.

Cannabis companies are in the know. The majority have hired UX designers to work their magic on the shopping platforms to increase sales. Businesses across all industries are now working to ensure the selling and buying process runs smoothly for employees and customers. Many companies are now hiring based on the applicant’s chances of fitting into the innovative design craft corporate culture.

Cannabis Online Shopping

Gone are the days when consumers had to visit physical stores to purchase an item. Or the days when you couldn’t buy cannabis without visiting a street corner or alleyway. Now you can buy your favorite cannabis products from the comfort of your own home. Online cannabis shops are all the rage these days.

Cannabis companies are increasingly relying on user experience (UX) design to ensure online customers have a pleasant and effortless time shopping and ordering items through their websites. Santa Cruz CEO Socrates Rosenfeld said cannabis shopping should be a fun activity. Santa Cruz is a California-based cannabis technology platform utilizing Jane Technologies. Rosenfeld added that shopping on their platform has nothing to do with taxes.

Many businesses have attempted to boost their online presence (if they haven’t already).

To circumvent COVID-19, more and more cannabis customers are turning to online purchase and delivery, making user experience design an increasingly important factor in attracting and retaining customers.

Marijuana users used to shop at brick-and-mortar stores, but that changed during the coronavirus outbreak.

Lantern CEO Meredith Mahoney believes that in a predominantly brick-and-mortar industry, all e-commerce businesses must offer an experience that’s far better than walking into a store. Lantern is a Boston-based cannabis delivery platform.

UX designers are the key to brand success

A good UX design can personalize the contact with the customer, which leads to a better future experience and ultimately more sales for the company.

For years, forward-thinking cannabis business leaders have turned to UX design experts to ensure customers enjoy a smooth or effortless experience when interacting with their business and its wares online.

According to Sam Harris, a Springbig co-founder and product lead, all cannabis customers and consumers are far more tech-savvy than their peers in other industries. Springbig is a Florida-based cannabis marketing and customer engagement software company. Online cannabis shoppers tend to be more critical of the UX as well as the other features of the platforms. Cannabis clients and users are more likely to tell the difference between a good UX and a bad UX.

Many cannabis companies have no choice but to take UX designs seriously and make them a big part of what helps grow the business. Andreas Neumann, the current director of Florida-based multistate operator Jushi Holdings, said UX is rising to be the most important brand. Without a good UX, clients and customers have no experience or positive evaluation of the business.

Jushi Holdings hired Neumann based on his rich background in UX design thinking. He is currently on board to improve the shop’s user experience (UX).

Neumann’s goal is to make processes “smooth” for both consumers and employees. He wants customers to go to Jushi’s website as soon as possible and find the flower goods, for example. The consumer has no interest in education. He says he wants to go to the flower. When the consumer clicks on the product, the user is informed. Neumann emphasized the need to focus on UX for both customers and employees.

He talked about how technologies like Slack and Monday.com can help reduce “friction” within a team by making online collaboration even easier. Jushi enlisted the help of software architects to optimize its retail software and POS systems. The entire company now operates on this principle, and people are hired based on how well they fit into the design-thinking culture of the company.

Neumann and the team of UX designers can observe a user’s activity and IP address after they make a purchase on Jushi’s website and offer them other things or resell them. The organization observes and then creates a funnel tailored to people’s needs. You also need to consider user experience (UX) for your employees. Please provide them with simple systems and programs.

Everyone wants the same experience as Uber Eats

Mahoney mentioned that UX is a crucial part of any consumer-facing cannabis company. She explained that all companies should have a big focus on UX. According to Mahoney, companies need to understand their clients and customers. They need to know what they want, need and any challenges they might face while using the online platforms.

Ecommerce delivery apps like DoorDash are now in tune with mainstream culture. Consumers of these apps are used to opening their apps and placing their orders within a minute.

Many of the UX designers employed by cannabis companies have been poached from related technology industries. Moloney added that interested UX designers need to have consumer experience — at least that’s how Lantern works.

bottom line

When it comes to UX, companies are more interested in delighting users than making money. What matters is creating an experience that feels good for both users and the brand.

At Jane Technologies, they tried to display it from Square, a reputable e-commerce company that uses complex backend infrastructure. UX designers working on popular cannabis platforms try to get inspiration from other ecommerce platforms like Yelp. With the best UX designs, consumers and customers would less need to constantly consult menus because they would know what they want and how to get it.

ONLINE CANNABIS STORES OF THE FUTURE, READ MORE…

HOW TO SET UP AND CONTROL ONLINE CANNABIS STORES RIGHT!