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Top 5 most popular types of marijuana packaging
Marijuana used to come in small, hard-to-open, but easy-to-tear bags. If the delivery guy was in a party mood, the bag might have some trees or smileys on it. Times have certainly changed. With the major changes in the legalization and production of marijuana over the past decade, it’s easy to forget the old days when it was illegal and the packaging didn’t have any frills.
Now, it seems, bells and whistles are everywhere. In a competitive legal marketplace, everyone is in a race to think of the next big thing. Whether it’s a fizzy cannabis drink or a new breed of edible, the entire market is becoming saturated with concepts. Even marijuana packaging, that once simple, plastic and flimsy bag, has evolved into a large part of what sells products in the legal cannabis market.
Of course, there are legal and logistical considerations to be made when designing packaging. But that aside, it’s often about making a statement with the way you package your weed. It can mean the success of a new emerging brand or the failure of another company drowning in the sea of competition.
Here are five of the most popular and notable approaches to today’s marijuana packaging, so you can get a sense of just how far this simple afterthought has come to be a game-changer in the industry.
brand identity
Marijuana dispensaries are no longer just about the strain or whether it’s indica or sativa, but who makes and distributes them is just as important. Brands, brand awareness, and reputation already play a role in how people perceive marijuana. An example of how packaging can shape a brand’s identity is Narvona. This company took the concept of marijuana packaging and took it to such a high level of concept and professionalism that it won one PAC Packaging Consortium Global Packaging Award. They were the first cannabis company ever to do so in 2020.
Nicolette Pavlis, the company’s president, said forbes“Like everyone in this business, we wanted to show our parents what cannabis should be,” she said. “Make it legitimate. Make it Sephora.” In other words, the packaging strives to give the product an identity and legitimacy, just like a makeup brand or a household product. Successful marketing like this can really help establish a brand and that’s why it’s become such a popular approach to packaging.
RELATED: Plastic waste from cannabis packaging is becoming a problem in the US and Canada
Photo by Kirill Vasikev/EyeEm/Getty Images
minimalistic
Another popular packaging technique is the minimalist approach. Smooth, clean surfaces that highlight the brand name and the product itself. You will likely see this minimalist trend a lot as it looks clean, meets all compliance standards and is also an inexpensive way to give the product a professional look. Regarding minimalist cannabis packaging, Packaging overview said, “A minimalist approach to branding can give a business a more stylish and contemporary look. Clean and simple designs still fit well with the theme of relaxation and meditation but bring the brand into the new era.”
Eco-friendly and organic
Environmentally friendly and organic packaging concepts are also successful and popular. They complement the natural cannabis products and also appeal to a significant portion of the consumer base. As herbeo states, “Cannabis users are generally very environmentally conscious, and promoting it in terms of environmental responsibility is one way to win the loyalty of millions of cannabis lovers around the world.” footprint, it is likely that we will see continued growth in the green packaging market.
Compliant and risk-free
Compliance packaging may not be exactly “trendy”, but it is definitely mandatory. Most states require packaging to be at least child resistant, non-colored, and “opaque” with multiple warning labels. These laws vary significantly from state to state, with some states even requiring the use of specific fonts. While these restrictions are not specific to packaging style, they can affect the appearance of the packaging. It’s also why you might find that marijuana packaging varies significantly from state to state — it’s not due to a lack of creativity.
RELATED: Cannabis packaging in New York is about to have a grown-up makeover
Photo by ArtistGNDphotography/Getty Images
Glass and airtight packaging are still the be-all and end-all
You may be wondering if there is any value in the packaging or if you should choose one type of weed over another that looks bad on the packaging. The answer is… sometimes. When you’re buying flowers, especially in bulk, you want a container that’s not just visually appealing. It also has to be functional.
As we did before reported, Glass sealable jars like mason jars remain the best material for packaging marijuana, especially if you plan to store it for an extended period of time. Because of this, you can often find some of the best flowers in airtight glass containers. It’s a classic look and it keeps the quality buds fresh.
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