This cocktail was a huge success

This cocktail made the rounds on social media and at events… and was a huge success.

This cocktail was a real success… and a refreshing change at sporting events. The Grey Goose Honey Deuce is the official cocktail of the US Open. The drink returned this year with a resounding success. The name comes from a play on the tennis term deuce (a tie of 40-40) and the Honeydew melon Garnish. Refreshing, intoxicating and popular, the drink is sold in courthouse bars for $23 a pop.

The US Open is a premier tennis tournament sponsored by big names like American Express, Mercedes Benz, IHG Hotels and Resorts, Rolex and Emirates Airlines. The wealthy, the super-rich and the famous flock to the stands. Anna Wintour was in Arthur Ashe Stadium alongside celebrities. Spotted at the event were Phoebe Dynevor, Hugh Jackman, Zoey Deutch, Lindsay Lohan, Alec Baldwin, Kerry Washington and Alicia Keyes. The crowd knows how to drink and drink well… and that cocktail went down well. This year they ordered over 550,000 Honey Deuces, over 100,000 more than last year. Approximately $12.65 million plus tips were spent over the two weeks of the tournament.

But you don't have to fly to New York and hang out with the people there to have your own drink. You can make and drink it at home. Here's how to make your own Grey Goose Honey Deuce.

Ingredients

• 1 1.4 oz Grey Goose Vodka
• Fresh lemonade
• Premium raspberry liqueur
• Honeydew melon balls

Create

1. Fill a chilled highball glass with ice cubes and add Grey Goose Vodka
2. Top up with fresh lemonade and raspberry liqueur
3. Garnish with a skewer of 1 or more frozen honeydew melon balls

Beer has always been a staple at sporting events, but stadiums across the country have been changing their drink menus while adding sponsorship money. In 1989, Evian Water wanted to reach thirsty, affluent customers and became an official sponsor of the US Open. The tennis scene has been forging beverage-centric partnerships ever since. And that has spilled over to other events, from the Kentucky Derby to soccer, where beer has been added to the menu.