The Cannabiz Media Email Success Academy is now open

We are excited to announce that Cannabiz Media Email Success Academy is now open offering free cannabis email marketing courses to the public. In fact, these are the only email marketing certifications you can get specifically for the cannabis and hemp industry.

Cannabiz Media Email Success Academy certifications help advance the cannabis industry by providing legitimate credentials and career opportunities.

Free self-paced email marketing certification courses for the cannabis industry, delivered entirely online

Looking to up your email marketing game in the cannabis industry? Looking to earn an industry pass that can help you land your next job (or get that promotion you want)? Now you can do this by earning one or more Cannabiz Media Email Success Academy certifications.

All certification courses available at Email Success Academy are free, self-paced, and delivered entirely online, so you can learn everything you need to know to be a professional email marketer in the cannabis industry, whenever it’s convenient for you.

When you complete one or more courses in Email Success Academy, you will receive a number of special benefits, including:

• Exclusive access to a community of elite cannabis and hemp email marketers to network and collaborate with
• Priority access to Cannabiz Media’s email success team for expert support with your campaigns
• Verifiable certificates and badges to share on LinkedIn and use as valuable, recognized CV evidence

What you will learn in the Cannabiz Media Email Success Academy

You can enroll in one or more free courses offered by the Cannabiz Media Email Success Academy. There are currently five self-paced courses available to the public, filled with videos, quizzes, downloadable PDF instructional slides, and numerous templates, checklists, and more designed to help you become an email marketing professional in the cannabis industry .

Each course ends with a certification exam, allowing you to demonstrate that you have acquired the knowledge to earn your certification eligibility. If you pass the exam, you will receive a certificate of completion to add to your CV, LinkedIn, etc. You’ll also receive a certification badge to add to your website, LinkedIn profile, email signature block, and other digital channels to demonstrate your expert credentials.

While the lessons use the Cannabiz Media License Database email marketing tool as background, these courses are not specific to Cannabiz Media. These are email marketing courses that will help you succeed as an email marketer in the cannabis industry, whether you or your team use the Cannabiz Media License Database or not.

Cannabiz Media Email Success Academy courses will teach you all aspects of successful email marketing in the cannabis industry:

• Certification as a technical specialist for email marketing
• Email Marketing Content Specialist Certification
• Email Marketing Data and Lead Scoring Specialist Certification
• Cannabiz Media Email Marketing Professional Certification

Below you will find further details on the individual courses.

Certification as a technical specialist for email marketing

Take this course to earn your certification as a recognized technical specialist in email marketing. This is the perfect course to start your journey to becoming an email marketing pro. If you don’t understand the technical aspects of email marketing, your messages may not reach recipients’ inboxes!

This course consists of 16 lessons delivered in seven modules and a full hour of video content. You will learn everything about the technical basics of email marketing, deliverability, sender reputation, spam filters and triggers, send time optimization, spam laws and more.

Enroll in the Email Marketing Specialist certification course

Email Marketing Audience Specialist Certification

In this course, you’ll learn how to find the right people to send your email marketing campaigns to and how to tailor your content to your audience for the best possible results. You will also learn how to create an effective email marketing strategy.

The course consists of 13 lessons taught in five modules and three hours of video content. In the lessons, you’ll learn how to find the right people to send your email marketing campaigns to (and why it’s important), how to strategize to move prospects down the marketing funnel, copywriting, and more more.

Enroll in the Email Marketing Audience Specialist certification course

Email Marketing Content Specialist Certification

If you want to learn how to write and craft email marketing messages that get the results you want, then the Email Marketing Content Specialist certification course is for you. It’s a perfect complement to Cannabiz Media’s Email Marketing Audience Specialist certification discussed above!

The Content Specialist course consists of 11 lessons taught in five modules and two hours of video content. You’ll learn how to write subject lines, message body and calls-to-action, craft your message, and link do’s and don’ts.

Enroll in the Email Marketing Content Specialist certification course

Email Marketing Data and Lead Scoring Specialist Certification

In this course, you’ll learn how to track your email marketing results and evaluate leads so you know what to send them next. The course includes both hands-on instruction on email marketing data analysis and demos showing you how to track email marketing results and leads using the Cannabiz Media License Database.

This course consists of nine lessons delivered in five modules and one hour of video content. You’ll learn how to identify your Key Performance Indicators (KPIs), track campaign results, rank leads, and find qualified leads based on the data collected in your email marketing results.

Enroll in the Email Marketing Data and Lead Scoring certification course

Email Marketing Professional Certification

Once you’ve completed the Email Marketing Specialist, Audience Specialist, Content Specialist, and Data and Lead Scoring Specialist courses and received all four Certificates of Completion, you can take your knowledge and skills to the next level by You request access to Cannabiz Media Email Marketing Professional Certification Course.

This is the ultimate qualification, showing that you are not only a cannabis email marketing guru, but also a pro at using the email marketing tools in the Cannabiz Media License Database.

The course consists of six lessons taught in three modules and two hours of video content. You will learn how to define a strategy, create your audience lists and build your campaigns in the Cannabiz Media License Database and how to track your results and score leads in the License Database.

Learn more about the Email Marketing Professional Certification course

Cannabiz Media Email to Success Academy Instructors

Email Success Academy instructors are members of Cannabiz Media’s Email Success Team and have over 40 years of email marketing experience.

Susan Gunelius, Director of Email Marketing Strategy at Cannabiz Media, has 30 years of marketing and email marketing experience and over seven years of experience in the cannabis industry. She spent more than 10 years leading marketing programs for some of the largest companies in the world (AT&T, HSBC and others) before opening her own marketing communications agency, working with clients around the world including household brands such as Cox Communications, Citigroup, Intuition and more. She is the author of 12 marketing, business and technical books published by leading global publishers, including Ultimate Guide to Email Marketing for Business. Susan has an MBA in Management & Strategy and a BS in Marketing.

Jessica Dallis, Manager of Customer Support at Cannabiz Media, has 12 years of email marketing technology experience at a leading email marketing SaaS provider and seven years of experience providing technical email support . She also has five years of experience providing email customer support.

Ready to get your cannabis industry email marketing certifications?

When you’re ready to add these valuable certifications to your credentials, visit the Email Success Academy to enroll. Each of the courses featured above is free and open to the public, so there’s no better time to start learning than now!