The best business opportunities in the cannabis market in 2022

With the recent increase in global legalization of cannabis, there are greater business opportunities to take advantage of. Three of the most opportunistic trends when it comes to the cannabis markets are: cannabis beverages, health products, and an interest in the various compounds of cannabis. We believe these are the best business opportunities in the cannabis market from 2022 onwards.

Cannabis drinks are growing in popularity in the cannabis market

In the past, Coca-Cola had shown strong interest in developing a cannabis-infused Coca-Cola drink. Since that news, many retailers have been developing cannabis-infused beverages to stay ahead of the market. An article published on ReportLinker.com projects that the cannabis beverage market will reach $2 billion by 2026.

There are already many cannabis-infused drinks on the market that you’ve never heard of, like coffee or vodka. But many of these drinks have completely disappeared under the radar.

This is because they either lack marketing or are simply one ingredient with another (e.g. cannabis oil and sugar) and offer no additional benefits.

For example, combining the benefits of cannabis and something beneficial like an energy drink might be what people want instead of a simple sugary drink.

Think of the popular combination of L-Theanine and caffeine, which increases focus and alertness while neutralizing the anxiety effects of caffeine. Combining the calming effects of THC, the focusing effects of CBD, and the energizing effects of caffeine produces similar results.

Additionally, developing the same product but only with CBD but with pre-workout ingredients and marketing it as a fitness pre-workout drink could become popular with athletes.

Photo by @hakunamatata88

There are two concepts to think about when developing products to stay ahead of competitors in the cannabis industry.

First, think of a product that offers additional or synergistic benefits with cannabis compounds.

Second, think about the marketing of the product, which can include creative branding for a new product line. Let each product differ in benefits or ingredients.

A recent example of good branding is Jones Soda and their new line of cannabis-infused sodas called Mary Jones. A very creative play on the slang for marijuana, “Mary Jane”.

The opportunity for cannabis beverages is still there and growing as many companies believe cannabis beverages are the future. If your brand is not known, e.g. B. Jones Soda, developing a cannabis beverage that actually benefits consumers could make your product successful.

There is growing interest in cannabis health products

Health benefits are one of the interests that keep people researching cannabis products. This will forever be a staple of the cannabis market due to the health benefits of cannabis.

However, there aren’t many well-known brands to turn to for health reasons when it comes to cannabis products. People usually buy the cheapest cannabis oil and another supplement like melatonin and combine the two to get what they want.

Instead of having people buy two different supplements, just create a single product that combines the two.

Anti-anxiety combos might look like Ashwagandha infused with CBD oil.

A cannabis supplement to improve sex life could be a combination of maca root, L-citrulline and cannabis oil.

Cannabis-infused nootropic products, which are becoming increasingly popular these days, could see massive demand from college students, artists, and professionals who rely on creative thinking.

Inflammatory combos could sell very well since cannabis is very effective at reducing inflammation. An example of this could be omega-3 fish oils enriched with cannabis oil.

Developing products that address health issues is one of the best business opportunities in the cannabis market for years to come.

CBN, CBG and THCV (“old cannabinoids”) could be the future

While THC and CBD are well known in the cannabis industry, the other cannabinoids of marijuana have not been mentioned as much in the cannabis market.

CBN, CBG, and CBC all have different and unique advantages over THC and CBD. However, there aren’t many products that contain these cannabinoids, as the volume is much more difficult to extract.

CBN, cannabinol, has benefits like reversing bone loss caused by osteoarthritis or relieving pain due to its analgesic properties. However, what makes this cannabinoid so popular is that it is far more effective at treating sleep issues compared to CBD. There are many who even compare the sleep benefits to the pharmaceutical anti-anxiety sleep aid Valium.

CBG, cannabigerol, has very unique benefits that include being effective in treating glaucoma, preventing nerve damage from Huntington’s disease, preventing cancer cell growth, and powerful antibacterial effects that can protect against Staphylococcus aureus.

THCV, tetrahydrocannabivarin, is an important cannabinoid that is rarely talked about. However, it is known to reduce appetite by blocking the CB1 receptor, which stimulates appetite. This is beneficial in combination with energy drinks or developing a health product based on weight loss support.

Harnessing and marketing these unique cannabinoids is a business opportunity that hasn’t been explored like THC and CBD products. These cannabinoids could be the future of the cannabis market. Much like there are different generations of iPhones, CBN, CBG, and THCV could be the next generation of popular cannabinoids to take over the cannabis industry.

Business opportunities are innovation and marketing

As legalization opens up and cannabis is decriminalized around the world, the cannabis industry will continue to grow.

The best business opportunities in the cannabis market depend on how well you can innovate and market, and how your business can benefit others.

We are losing time, the world is becoming more digital, we want things to happen immediately, at the touch of a button. Think about how to solve our problems.

For this problem, pre-rolled cannabis joints may be the future. With cannabis flower sales declining, people no longer want to roll their own joints.

Think about how you can renew this idea. Adding sugar into pre-rolled joints and creating a product line with each product marketed for a unique flavor might be what people want.

Imagine whipping up a pre-rolled, relaxing joint of marijuana and the sweet, warm taste of cappuccino right after work.

People want things that make their lives better. That’s why people buy cannabis products. This is what you need to keep in mind when considering the best business opportunities in the cannabis market.

The cannabis industry is expected to see increasing financial growth in the coming years. What are some trends in the cannabis business that you think we will see in 2022? Are there any cannabis products you would like to see on the market? Let us know in the comments below. Follow us @cannalifenet for more cannabis information.