Should you add hemp beverages to your tailgating?

Fall is football season, so it's time for tailgate parties! Maybe you should add hemp to the buffet!

Football season is here—and whether it's college or professional, tailgating is the thing. It takes place around sporting events, festivals, and concerts. There's usually food, drinks, music, and a good time. But should you add hemp drinks to your tailgating? While marijuana is slowly becoming legal nationwide, some major football states aren't quite there yet. But hemp is legal, and even some states that strictly oppose marijuana are embracing it. In Texas, a major football state, hemp drinks are sold in local and national chains. Hemp drinks can be considered a sort of part of the White Claw market, but are a bit healthier.

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Senator Mitch McConnell (R-KY), marijuana's arch-nemesis, prides himself on blocking progress at the federal level, but he has made sure hemp gets the green light. Hemp beverages have become a billion-dollar market. Wana Brands, a leader in the cannabis industry, has launched three beverages. Texas-based Bayou Beverages has taken the state by storm, offering products in Total Wine and convenience stores across the state. Hemp is sold like alcohol, but with restrictions on age and how it can be sold.

Hemp or CBD beverages are made by incorporating hemp extract, derived from the cannabis plant, into a liquid base. The most popular hemp-infused beverages are water, juice, tea, and coffee. One of the big differences between marijuana and hemp beverages is the “high.” With Delta-9 hemp, consumers tend to have a more intense experience that comes on faster than with THC. It is a euphoric high when sensory perception is altered and a feeling of relaxation occurs.

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California Governor Newsom is supporting emergency measures to curb the sale of high-intoxicating cannabis products. The state is struggling with its cannabis industry, and high taxes and the ability to let the black market run unchecked have hurt small family businesses. While consumers were high, state oversight drove them to hemp and the marijuana black market.