Report: 39% of consumers plan to take time out from work to celebrate April 20th

A recent report released by AYR Wellness discovered shifting trends and the popularity of cannabis use activities on April 20th. More than 900 cannabis users between the ages of 21 and 74 were asked a variety of questions between February and March.

According to David Goubert, President and CEO of AYR Wellness, the study sheds new light on the growing popularity of cannabis. “Our April 20 poll proves that the unofficial cannabis holiday continues to hold a special place in the hearts of consumers, with nearly 40% planning to take the day off work to celebrate,” Goubert said, according to Forbes. “The data also revealed some compelling insights into how people prefer to consume cannabis – from who they consume, to the formats they prefer to use it with – that AYR can leverage to create more meaningful interactions with our customers.”

Goubert pointed to the statistic that 39% of participants said they planned to meet on 4/20. to take a break. In addition, 31% of the participants indicated that April 20 is a “special occasion” (and notably 42% of medicinal cannabis users also believe that the 420th is a “special day”).

However, 71% of the participants stated that their consumption habits changed on April 20th. will not change, while 23% said they plan to use more cannabis than usual.

Of those who said they wanted to party, 70% said they were interested in trying drinks or drink boosters. For those who prefer flowers, the study also found that 61% of participants chose to crush their flowers with their hands rather than using a grinder (a response shared by 73% of those aged 55 to 50). 74 is shared).

April falls on a Thursday this year and because it falls on a weekday, 73% of consumers said they will consume after 5pm (and 47% will consume later in the evening, after 10pm). While 78% of consumers intend to use alone, 43% feel “somewhat comfortable” spending time with others while using cannabis, 45% said they feel “somewhat comfortable” when out in public are under the influence, and 44% feel “somewhat comfortable”. “Use at a social gathering where cannabis is not used by everyone involved.

A new trend is also emerging for some cannabis companies who have chosen to give their employees paid leave to celebrate the holidays, such as Take, for example, Massachusetts-based Temescal Wellness. “4/20 is a day to show appreciation, love and respect for cannabis and its power to amplify the health and happiness people experience in their daily lives,” said Sian Leininger, Wellness Director of Retail and Customer Engagement at Timisoara. “For us, it’s a day to celebrate our people, whose passion, knowledge and true dedication inspire them to their unparalleled service to our customers and community every other day of the year.”

Likewise, on April 6, Sacramento-based Conception Nurseries announced that April 20 would also be a paid holiday. “Paid leave is the Company’s way of showing gratitude for the hard work and dedication of our employees,” said Kevin Brooks, Founder and CEO of Conception Nurseries. “The day also gives us a chance to reflect on what our hard work in this industry is for – where we’ve come from and where we’re going.”

The April 20 events return in full swing this year after the dangers of the pandemic have subsided and sales are expected to break more records. According to data collected by Akerna, last year $485.3 million was raised in cannabis sales over the entire period between Friday April 15th and Wednesday April 20th. A recent Fortune report predicts that the cannabis industry as a whole could reach as much as $35.5 billion by the end of the year and about $57 billion by 2028.