Ready for Green and Blackout Wednesday
The day before Thanksgiving has the honor of being two of the busiest days of the year – are you ready?
While some people are preparing for Thanksgiving Thursday, the big festival and the holidays that follow, a significant number are looking forward to Wednesday. The day before Thanksgiving has become a mini-holiday in its own right. It has become a time of vigorous celebration, also known as “Green Wednesday” and “Blackout Wednesday.” It is a significant consumption day for both marijuana and alcohol users.
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Blackout Wednesday, also known as Drinksgiving, now rivals major drinking holidays like New Year's Eve and St. Patrick's Day in terms of alcohol consumption. And cannabis isn't far from seeing a sharp increase in same-day dispensary purchases. As legal cannabis spread across the country, it caught on and provided options for people looking to “unplug” as the holiday weekend began.
Green Wednesday is a cannabis-centric moment on the Wednesday before Thanksgiving. In 2016, the term was coined when the California cannabis delivery service noticed a significant increase in orders the week before Thanksgiving. With over 50% of the country having access to legal weed, it has only gotten bigger every year!
“On Green Wednesday last year, sales were 72% higher than the average day. Flowers accounted for 39.5% of sales, with vape accounting for 23.7%, pre-rolls 16.9% and edibles 10.6%. Pre-rolled products recorded the largest increase compared to the previous week, when they only accounted for 11.9%, so sales of pre-rolled products specifically on Maundy Wednesday were more than double than on a normal day,” shares Roy Bingham, co-founder and CEO from BDSA, one of the cannabis analysis companies.
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The original participants begin with Blackout Wednesday, also known as Drinksgiving or Thanksgiving Eve. They helped make it a significant cultural phenomenon. This unofficial holiday occurs on the Wednesday before Thanksgiving and has gained notoriety as one of the busiest drinking nights of the year. The exact origins of Blackout Wednesday are not precisely documented, but it is believed that the phenomenon began decades before it was named. The term “Drinksgiving” dates back to 2007, while the first Google searches for “Blackout Wednesday” were recorded in 2014.
If you want to celebrate, be safe, have fun, and have the ingredients for a hangover cure the next morning.
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