Pre-rolls more popular in Canada than in the US – Cannabis | weed | marijuana

According to a recent report by Headset, pre-rolls are more popular in Canada than in the US.

Using real-time sales reports between January and June 2022, Headset found that US and Canadian consumers spent over $752 million and $402 million (CAD) on pre-rolls.

While both countries enjoy this product, Canadians love it. Almost a quarter of Canada’s cannabis sales in 2022 will come from pre-roll purchases.

Pre-rolls are more popular in Canada than in the US

Pre-rolls may be more popular in Canada than in the US, but that doesn’t mean they’re not popular with Americans. In the U.S., pre-roll sales account for 12.6% of all cannabis sales, up 2% year over year.

Likewise, the US consumes far more connoisseur/infused pre-rolls. These specialty pre-rolls account for 41% of their total pre-rolls sales, compared to 11.2% in Canada.

The most popular pre-roll products in Canada are single-strain hybrids, accounting for 42% of total sales.

Despite being popular in both countries, pre-rolls are significantly more popular in Canada than in the US. Almost $1 in $4 spent on cannabis in Canada goes into pre-rolls.

Canadian pre-rolls have twice the market share compared to the US.

In the United States, consumers tend to spend more on vape pens, edibles, and concentrates.

Pre-Roll Popularity Over Time

Years of trends show that pre-rolls are growing in popularity in both countries. Again, we can see that pre-rolls are more popular in Canada than in the US. The total market share since June 2021 shows a difference of almost 6% in the two countries.

Since January 2022, pre-roll market share has grown by 12.3% in the US and 31.1% in Canada.

However, this is at the expense of flowers, which have reduced their overall market share by 9.1% in Canada and 5.4% in the US.

The provincial and state breakdown accurately shows that pre-rolls are more popular in Canada than in the US.

British Columbia leads Canada with pre-rolls accounting for 28.2% of total cannabis sales in H1 2022.

California leads the United States with 14.8% of total cannabis sales.

What kind of pre-rolls are more popular in Canada than in the US?

Pre-roll products come in all shapes and sizes with different varieties.

In Canada, single strain hybrid pre-rolls dominate the market, accounting for 42% of all pre-roll sales.

In the US, as previously mentioned, the pre-roll specialty connoisseur/infused variety controls 41% of the market, narrowly overtaking single-strain hybrids.

This connoisseur market is smaller in Canada, accounting for just 0.1% of pre-roll sales. However, this market is growing in both countries.

Price comparison – it’s clear that Canadians pay more for pre-rolls. The average Canadian price is 17% higher than the US.

Canada’s average pre-roll product costs CAD$21.13 (or $16.46). In the US, the average pre-roll product costs $13.90 (or $17.82 CAD).

Connoisseur/infused pre-rolls are 21.7% more expensive in Canada than in the US.

Takeaways from the Pre-Roll Market

Pre-rolls are common and growing in both countries. The number of people buying flowers has declined as pre-roll purchases have steadily increased. It will be interesting to see if this trend continues in the second half of the year.

Overall, Canadian consumers devote almost twice as much market share to pre-rolls as US consumers. As a result, pre-rolls are more popular in Canada than in the US, but only slightly. At the same time, they are the second most popular cannabis product in Canada. In the US, pre-rolls rank third.

Connoisseur/infused pre-rolls are more popular in the US than Canada. But this category is also growing in Canada.

Overall, pre-rolls may be more popular in Canada than in the US, but Canadians pay 17% higher prices compared to US pre-roll prices.