Photos: Snoop Dogg opens his first weed shop “SWED”
Snoop Dogg's marijuana brand Death Row Cannabis launched a 2Pac marijuana line at the grand opening of Snoop's new dispensary SWED in Los Angeles.
Snoop Dogg's Death Row Cannabis has brought 2Pac into 2024 with a limited edition cannabis collection available at select stores in Snoop and 2Pac's home state of California, the unique collaboration is a love letter to the West Coast.
2Pac famously gave Snoop his first blunt, a story Snoop tells lovingly.
“That first blunt was the beginning of a deep friendship,” says Snoop. “His music will always be with us, but this is a way for me to bring to his fans what was important to 2Pac.”
Snoop Dogg personally appeared to launch the product line at his new Los Angeles dispensary called SWED, which stands for “Smoke Weed Every Day.”
It is a reference to Snoop's legendary line at the end of Dre's classic “The Next Episode”.
There was a line around the block at SWED's opening. The store pays homage to South Central LA, where Snoop's illustrious career began. The 2Pac collaboration is part of the store's opening offering, alongside some popular California brands like Team Elite Genetics and Palettas.
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2Pac joined Death Row Records in 1995, just four years after the label's inception. Snoop Dogg took over as CEO of Death Row Records in 2022. He launched Death Row Cannabis in 2023. The Doggfather personally selected 2Pac as the first artist collaboration for Death Row Cannabis.
Smokers can choose from five strains: Alien OG, Take 1, Take 2, Take 3 and Take 4 – each phenotype comes from the same parent genetics. Consumers can vote for their favorite flavor via a QR code on the weed's packaging. The winning strain will then be sold in a permanent 2Pac collection that will be released in the fall. The Snoop and 2Pac flower jars include never-before-seen collectible photos of 2Pac in front of a wall covered in Death Row Records graffiti, as well as a commemorative matchbook.
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Snoop's father was there for the opening. He says he is very proud to have a cannabis store in Inglewood.
“I can't believe it,” says dad Snoop. “I can get free weed.”
He loves the 2Pac strain and is looking forward to his own cannabis line, which will be released in about eight weeks.
Snoop Dogg credited his late friend 2Pac with the success, despite not living to see how far the legalization movement has come today. 2Pac is one of the most influential political and social rappers of all time. Snoop continues to advocate for cannabis and hip hop culture, carrying the flame further than ever before. Literally. After the store opening, Snoop is traveling to Paris to host the Summer Olympics.
The 2Pac x Snoop Dogg cannabis line will be available in dispensaries in California beginning July 19, 2024, and in Michigan later in 2024 through a partnership with Pleasantrees. The new SWED Inglewood store is located at 5494 W Centinela Ave.
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