OpenNest Labs reveals afterdream with AMASS Botanics and Pine Park with esports icon HECZ

The cannabis venture studio OpenNest Labs (ONL) announced two iconic drops: Afterdream – in collaboration with the premium spirits brand AMASS Botanics – and the high-quality cannabis brand Pine Park in collaboration with esports entrepreneur and legend Hector Rodriguez aka @HECZ (or H3CZ).

OpenNest Labs and Afterdream

Drink afterdream on the rocks with a shot of tonic water or in a non-alcoholic cocktail. Afterdream contains 3.5 mg THC, 3.5 mg CBD and 3.5 mg Delta-8 per serving, mixed with 14 botanicals and eight terpenes – the result is a “limb-loosening, mind-alleviating sip that reflects the feeling you get when you are Drinking a strong cocktail arises. “

This will be AMASS’s first step into the cannabis space after developing a portfolio of high-growth premium botanic beverages and self-care products.

“There are many challenges in making a non-alcohol beverage – three of which are education (addressed by Afterdream’s exclusive partnership with Sweet Flower in California), the drinking experience itself, and the excellence of the liquid,” said ONL CEO Tyler Wakstein told High Times.

“The great thing about working with AMASS and their master distiller Morgan McLachlan is that they solve the Liquid Excellence problem; an area of ​​canna drinks that has been completely ignored, ”he said. “If any other cannabis beverage on the market took away the cannabis element, no one would enjoy sipping it. When developing Afterdream, we purposely took the opposite approach, starting with a base formulation that goes through a rigorous distillation process, carefully integrating botany and terpenes that complement each other and ultimately create an incredible flavor profile. The result is unlike anything else available on the market today. “

Wakstein went on to say that it cannot be denied that more and more people are moving away from regular consumption of alcohol and even joints – towards wellness solutions that reduce stress, reduce anxiety or create a euphoric high. “Cannabis is at the intersection of those desires,” said Waksten. “You can feel the excitement about the alternatives that are emerging on the market and it was inspiring to lead the sober-curious to a new possibility, the canna-curious.”

Afterdream is made in California and is available exclusively from Sweet Flower both online and at all four pharmacies in Southern California for $ 70.

OpenNest Labs and Pine Park

Given the Pine Park announcement, could this be the place where esports and cannabis collide? There are 3.1 billion players worldwide, representing a global market of $ 162 billion with a CAGR of 10.5 percent by 2026. Pine Park leads this void in the industry by connecting directly to the HECZ network of millions of loyal fans – and quickly becoming one of the largest cannabis launches expected this year.

“HECZ is the co-founder, CEO and principal investor in Pine Park,” said Wakstein. “HECZ is one of the world’s leading providers in the gaming sector. Not only is he interested in learning more about the therapeutic potential of cannabis, but he is also looking forward to using his platform and serving his fans, who are learning with him, both as a tour guide and an educator. HECZ has also been a great partner as he is passionate about bridging the gap between esports and wellness solutions by sharing what he has accumulated knowledge of cannabis in a thoughtful way. “

Wakstein went on to explain that the eSports star is fundamentally involved in every aspect of the business – from sourcing the flower to choosing varieties from our farm partners to creating content. The team looks forward to continuing to develop THC and hemp products with him under the Pine Park umbrella over the coming months.

HECZ is a Call of Duty player and investor, currently Co-CEO of NRG Esports and CEO of OpTic Chicago.

Hector “HECZ” Rodriguez is Co-Founder, CEO and Principal Investor of Pine Park. Photo courtesy Pine Park.

“Cannabis is and always has been an essential part of my life,” said HECZ. “Now that cannabis is legalized, I wanted to responsibly introduce it to my community. OpenNest Labs understood my vision and helped me bring Pine Park to life. I am very excited to be working with your team and together we have developed a brand and business strategy that has become one of the proudest accomplishments of my career to date. “

ONL’s mission is to introduce and incubate leading cannabis brands in innovation and expansion, but also to drive the development of an equitable global cannabis market – with the support of investors such as M13, Babel Ventures, Coran Capshaw and others.

With a real commitment to the equitable development of the industry, ONL and HECZ designed Pine Park from the ground up and brought the world’s first esports cannabis brand to life.

Pine Park will be available online and in stores in October 2021.