Old-school marijuana is out among the new generation
Millennials started disrupting the work and home environment, and then Gen Z followed suit. Meetings in bars, speed dating and hello Bumble, Hinge and Twitter are over. Millennials speak up and are not shy about voicing their views and opinions. They believe in a fairer, more inclusive world and global friends. They want to work from home, have starter packs for dinner, and enjoy a little more each day.
Well, thanks to a new study, they’re leading the cannabis world into a new era. They have revolutionized technology, social change, the LGBT world, dating, food delivery and service and more. They want to experience life, go to concerts and see the world. Persuasion (except maybe with craft cocktails) is part of the world so they can absorb more. Now they have control over what marijuana is produced.
Photo by Thomas Barwick/Getty Images
Generations, especially younger ones, are slowly turning away from alcohol and turning to legal marijuana. They now make up 72.1% of all recorded cannabis sales in Canada and 63% in the US, according to a report by data analysis company Headset.
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The image of the stoner rolling a blunt is still rife in cannabis culture, and is used as a red flag by most hardliners. But the tag of the “hippie” is about as relevant in the fax. The industry is driven by Wall Street folks and mom and pop owners rather than the long-haired super-fanatics who have made them a part of their future.
One big change is that Gen Z consumers are flocking to vape, accounting for 33.6% of their total sales. They’re the first demographic to put down a flower after a turn or two and pick up something that’s simple, quick, and easy to store.
Older and traditional consumers generally prefer flower and edibles, while younger, new consumers are drawn to vapes, pre-rolls and concentrates. These are easier to share and more convenient for a mobile lifestyle. Before legalization, people told how they rolled their first doobie with flowers or baked homemade “special” brownies. Since it’s legal, just go in and buy whatever suits your needs.
Today, Gen Z and Millennials’ group activities include concerts, field trips and dodgeball. They want products they can share, package, reuse, and carry discreetly.
RELATED: Consuming at summer concerts
So if you want to be an early wave rider, think about changing your habits, sharing and embracing the future!
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