
No, you can’t buy weed at Cookies’ New York store just yet [FAQs]
San Francisco’s premier cannabis brand is opening a new flagship store in NYC this weekend. Here’s what you need to know about the opening of the Herald Square Cookies store.
The East Coast takeover of Cookies continues this weekend in New York City, the weed capital of the world. The giant brand is slated to open its Manhattan flagship store in Herald Square on Sunday, October 30. Berner himself promises to be there for a meet-and-greet from 12pm to 5pm, with the store itself staying open until 8pm
Come early and be prepared for long lines – remember how previous generations would queue before dawn to get the latest iPhone or Nike releases. The Cookies brand now has a similar clout. This is an all ages event so no ID is required as Cookies Cannabis is not for sale.
The store will stock everything that cookies are… except weed. No one has yet been licensed to sell in New York, so you can spend your money on authentic Cookies gear, but not the real stuff just yet.
If you’re unfamiliar with cookies, the multi-state cannabis operation is a major player in mainstreaming marijuana culture. Led by CEO, indie rapper and former budtender Berner, who placed in the top five in Zack O’Malley Greenberg’s latest report on hip-hop’s wealthiest artists.
Check out our FAQs on the most popular cookies below to get acquainted with the brand. Some investors value the company at nearly $1 billion. Here’s the rundown of why Cookies is making waves in every market it enters.
Where is the Cookies New York store located?
Cookies SF’s New York flagship store is located at 958 6th Avenue, directly in front of the Herald Square 34 Street Station subway entrance and just around the corner from Madison Square Garden. (Instagram / @CookiesSF)
Go to 958 6th Ave. in New York City, on the corner of 35th Street, a few blocks west of Madison Square Garden and Penn Station. According to a press release, you can’t miss the huge baby-blue mural or the five-story building that will house cannabis education and a cultural center.
Cookies SF in Herald Square is open seven days a week from 10am to 8pm. Learn more at cookies.co.
What is cookies cannabis?
Cookies is a San Francisco-based company that offers “cannabis curated for connoisseurs”.
According to the company’s brand center Leafly, “Cookies started with two visionary founders: cultivation expert Jai and entrepreneur Berner, whose Girl Scout Cookies (GSC) remains one of the most sought-after cannabis strains in the world. From our beginnings in a San Francisco garage to global growth, our goal has remained the same: authenticity and innovative genetics.”
Why is the new Cookies Store big news?
Located in Herald Square, one of Manhattan’s busiest commercial hubs, the Cookies SF store will be a premier tourist attraction for overseas cannabis enthusiasts, as well as local New Yorkers and local visitors.
The attention to detail that characterizes their cannabis is also evident in their merch designs. So while you can’t shop the brand’s iconic bud at the Herald Square store, you can stock up on collectibles like this Psilocybin New York Pizza t-shirt. Or those fiery NY-centric pieces.
Will Cookies SF’s New York Store Sell Legal Weed?
Not yet. So don’t turn up for this weekend’s grand opening expecting to snag an authentic bag of cookies. But the brand says it plans to obtain a license when they become available to out-of-state operators like themselves. In a statement posted to Twitter this week, the company specifically addressed this question:
“Will this shop sell cannabis? Not at this point. This site is a Cookies SF store that sells Cookies clothing, accessories and CBD products. Do we plan to sell cannabis in the future? Yes, as soon as we can legally apply for a license to sell cannabis in New York State.”
Cookies via Twitter
Is The Cookies SF Store Closing In New York?
“We are no longer accepting applications at this time,” Cookies said in a statement on Thursday. However, once the shop is open, you can drop off your resume.
Cookies made headlines earlier this year by inviting Florida residents to bring their resumes to meet Berner in person with hopes of joining the Cookies team in the Sunshine State.
Will Berner be there when the store opens?
According to a Cookies press release: “To celebrate the grand opening on Sunday, October 30, Cookies SF will host a ribbon-cutting ceremony at 11:45 a.m., followed by a meet-and-greet with Berner of 12 :00 am to 5:00 pm Those interested in visiting and browsing the store’s legendary offerings on opening day can register to do so here.”
Does Cookies sell or market cannabis to children?
no But a community group in San Diego is refusing to approve zoning for a new cookie dispensary in their city because the company’s name and brand colors are accused of being marketed to children.
Crystal Millican, vice president of retail for cookies, said the company’s signature blue has a calming effect and the name refers to the many types of cookies available, which MIllican says resemble cannabis for consumers looking for their favorite flavor.
“We only market to our customers and patients. Of course we hear the concerns and will work to win over every neighborhood club.”
Cookie VP Crystal Millican to San Diego Union Tribune
The official name of the store is Cookies SF, not Cookies Cannabis. The store celebrates the cultural impact of cannabis while offering legal CBD products, cookie accessories and official merchandise.
Is Cookies cannabis available at licensed dispensaries in New York?
Not official. Right now, the closest licensed cookies sellers from New York City are across the Hudson River in New Jersey. RISE in Bloomfield, Zen Leaf in Elizabeth and The Apothecarium in Lodi are all within 30 miles of New York City. Free online ordering is available through Leafly at Zen Leaf and RISE.
Is Cookies cannabis available on the New York gray market?
Absolutely. But there are many fake cookies products out there. Finding authentic or fresh Cookies products is a crapshoot.
Whether your source is a guy in Cali who buys from stores out there and ships east for a fee, or the dozens of trucks, bodegas, and bootleg dispensaries currently operating in the legal gray area, there’s no way to know for sure be. So if you wouldn’t buy your handbag or leather from a street table, just wait for the real deal to hit stores in the coming months.
How to tell if you’re smoking authentic cookies
The only way to be sure you’re smoking authentic cookies is to buy them from a licensed seller in one of the states that have licensed the brand’s stores and products.
What makes Cookies different from other cannabis brands?
In February 2022, Business Insider named Cookies “America’s Favorite Cannabis Brand.” Green Giant cannabis investor Jesse Redmond summed up Cookies’ unique impact on the industry: “Cookies is the most recognizable brand in cannabis.”
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