New Cookies store lights up downtown NYC [Photo gallery]

Cannabis influencers and celebrities turned out to celebrate the opening of the New York Cookies store in Manhattan. Here are the unforgettable pictures of the historic weekend.

This is how you do an Empire State gig. Cookies’ NYC debut came this weekend and it was unlike anything the city has seen in years.

The celebrations included a Madison Square GUMBO tour bus and a local biker gang that blocked traffic. The wildest part? No cannabis was sold – only fireware and accessories adorned with the signature blue of Cookies.

Keep scrolling for highlights with notes from Leafly’s visit to the brand new Cookies flagship store in the heart of New York City.

Berner cuts the ribbon on the cookies business in Herald Square, aided by his business partners and some of New York’s pioneers. (Cookies)

Lo and behold, Cookies took over one of NYC’s busiest corners to showcase its new five-story haven for cannabis culture, which includes a rooftop smoking area. (Cookies)

That’s how the cookie crumbled on the first day of Cookies in NY. Lines that take up an entire New York avenue are always a good sign. The touch of baby blue on the store’s facade happens to fill prime advertising space. The bold design was intended to build tremendous brand awareness ahead of the legal arrival of Cookies cannabis products in New York dispensaries. (Cookies)

A flash mob of bikes and quads paralyzed one of New York City’s busiest blocks while hundreds smoked blunts and cheered them on. Is everything a dream? (Cookies)

The magic of cookies cannot be explained, only observed. Keep an eye on New York’s much-anticipated CAURD (Conditional Adult-use Recreational Dispensary) licenses, which the state will soon grant to eligible applicants. Which New Yorkers with cannabis-related offenses will be the first to hold dispensary licenses? High-profile legacy players like Branson, Luka Brazi and Steph V all have ambitions to join the projected multi-billion dollar marketplace with the guidance of Berner and Cookies. (Cookies)

GUMBO CEO Luka Brazi, rap star Moneybagg Yo and Cookies CEO Berner celebrate the opening of Cookies’ New York flagship store. (Cookies)

NYC sweetheart Funkmaster Flex kept the vibrations high with a signature set honoring NYC’s rich musical history at Cookies’ debut in Manhattan. (Cookies)

Down the street from the famous Madison Square Garden, a giant Madison Square GUMBO truck was parked in front of the brand new Cookies NY store on 6th Ave. seen in New York, NY. (Cookies)

Step into a NYC stoner’s dream vacation – a VIP smoking area atop the Cookies NY Store. Rumor has it that the space could become a consumption lounge if government regulations permit. Although smoking was not permitted indoors on day one, the open roof area provided VIPs with an unforgettable view to enjoy between puffs. (Cookies)

Bing Bong sensation NEMS, aka the Mayor of Coney Island, stopped by to remind New Yorkers: never disrespect the New York Cookies Store! NEMS previewed its new Bing Bong strain at Leafly last spring and hopes to hit dispensaries as soon as possible. (Cookies)

Mikhail Harrison

Trinidadian-born, New Jersey-raised content producer Mikhail Harrison has been a cannabis advocate and influencer for over a decade, working both on camera and behind the scenes to normalize the plant for everyone.

Check out Mikhail Harrison’s articles

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