Moxie: A California legacy with a quality history

As moves to reform cannabis policy continue across the country, nearly half of the states have now legalized recreational marijuana. With each new state comes new opportunities that have spawned thousands of cannabis operators from coast to coast. But with so many brands out there, it can be difficult for consumers to confidently choose new cannabis products.

Selecting products from a company with a strong history can be a way to navigate through all of the brands that can be found at a local pharmacy. In four US states with legal weed, consumers are finding California-based Moxie a company with legacy market roots that combines premium genetics with innovative processes to create products that have won more than 100 coveted cannabis industries awards, including dozens of High Times Cannabis Cup trophies.

Since founding the company nearly a decade ago, Moxie has prided itself on creating strong, flavorful concentrates suitable for the most discerning cannabis connoisseur. This reputation continues today with its extensive line of premium cannabis flowers and extracts. Utilizing pharmaceutical technology and strict safety standards in its cultivation facilities, Moxie offers customers high-quality recreational and medicinal marijuana products from its library of hundreds of cannabis strains.

Moxie was founded in California in 2014, before recreational marijuana was legalized in the state. As part of Proposition 215, the landmark ballot measure that legalized medical marijuana in 1996, Moxie’s founders set out to create industry-leading concentrates to provide medicinal cannabis patients with effective and convenient formulations. Just a year later, the company capitalized on the growing medical cannabis environment and in 2016 became a multi-state cannabis operator (MSO) with an expansion into the Michigan and Nevada medical marijuana markets.

That same year, California voters took the next step toward ending cannabis prohibition with the passage of Proposition 64, the ballot initiative that legalized recreational marijuana in the Golden State. A year later, the company cemented its place in cannabis history as the first cannabis company to be licensed by California regulators. The milestones came just a year later with expansion into the medical marijuana market in Pennsylvania and the opening of one of the state’s first grower/processor facilities in 2018. That same year, Moxie was recognized as a Brand of the World at the California Cannabis Association Awards year award.

Recognizing the need for a cannabis industry that respects the environment, Moxie launched the company’s sustainability efforts in 2020 with a promise to be the first carbon-negative cannabis operator. To support the company’s sustainability goals, Moxie has redesigned its packaging by reducing the use of plastic and using FSC-certified paper, grass paper labels and chlorine-free dyes. Additionally, Moxie’s indoor cannabis cultivation facilities have been equipped with energy-efficient LED grow lights to maximize efficiency, and the company works with waste disposal companies to turn production waste into energy.

Moxie and High Times

The next big step in Moxie’s story came in 2022 when Hightimes Holding Corporation, the owner of High Times, announced that it had reached an agreement to acquire Moxie’s California operations. The acquisition gives High Times new cannabis cultivation and production capabilities to complement its current portfolio of cannabis inventory in California, the largest legal marijuana market in the world, where the Company operates branded dispensaries and offers licensed cannabis products. The deal also makes High Times the most prominent brand in the Golden State with a vertically integrated cannabis operation.

“One of Moxie’s key goals since our inception has been to develop cannabis products that consumers and regulators alike trust, which is why we carefully oversee every phase of the cultivation, production and distribution process,” said Jordan Lams, CEO and Founder of Moxie at that time about the agreement. “High Times shares this belief in the importance of caring for the cannabis plant and we are very confident that all Moxie products will continue to be of the highest quality and earn the trust of local governments and consumers. Our goal now is to continue bringing the Moxie product to markets nationwide and maintain these company-wide best practices while remaining aware of the unique qualities and preferences in each state.”

Currently, Moxie can be found in four states – California, Missouri, Utah and Pennsylvania. The company’s genetics are grown and packaged as cured cannabis flower or processed into a variety of concentrates. Live resin badders and sauces offer dabs with superior potency and flavor, while vape carts and pods add convenience. In addition to Moxie, the Company’s family of brands includes MX, HighNow and MX Sport, all available in select licensed pharmacies.