Martha Stewart Launches CBD Wellness Theme Line
Today, Martha Stewart CBD introduced Martha Stewart CBD Wellness Topicals – the company’s first venture into the topical market. In 2020, Stewart launched the company under the Canopy Growth umbrella with high expectations.
Stewart’s brand is already selling gummies, oils, and softgels infused with full-spectrum CBD before launching new CBD Wellness Topicals. The new topicals have specific uses for different outcomes, including Super Strength CBD Cream for muscle recovery, Sleep Science CBD Cream for sleep improvement, and Daily De-Stress CBD Cream for stress management. According to Million Insights, the CBD skincare market is projected to reach $1.7 billion by 2025.
The formulas were developed by Stewart in collaboration with Marquee Brands and Canopy Growth Corporation. The company doesn’t skimp on the active ingredients, offering “market-leading levels of CBD” along with co-actives and proven flavor technology specifically formulated to meet every need.
Vice President of Skincare & Topicals at Canopy Growth, Dr. Anna Persaud says the topical line is great for those who are curious about CBD, especially if they have a specific goal. “We’ve worked with Martha to create products that specifically enhance everyday wellness by addressing muscle recovery, sleep support and stress management, and with proven formulas featuring market-leading levels of CBD, the line offers the perfect starting point for anyone new to… are CBD,” Persaud told the High Times.
Stewart believes there are simple but effective solutions to most problems at home — including when it comes to skincare.
“I believe that living the good life can be simplified by focusing on practical and effective solutions, which is why I developed this series of CBD wellness topics with the Canopy Growth team,” Stewart said. “I’m excited to improve the daily lives of our customers through proven formulations that make wellness accessible and convenient, with offerings that address muscle discomfort, sleep deprivation and stress.”
When using full-spectrum CBD in combination with other co-actives and flavors, you are more likely to see results than with pure CBD products. In general, full-spectrum CBD products contain multiple cannabis plant extracts, including essential oils, terpenes, and other compounds.
“I believe that living the good life can be simplified by focusing on practical and effective solutions, which is why I developed this series of CBD wellness topics with the Canopy Growth team.” – Martha Stewart
The 2018 Farm Bill changed the way CBD products are regulated, and it didn’t take long for the hemp-derived CBD industry to take off. Stewart’s team patiently waited for the federal laws to unfold.
Stewart solidified her audience a long time ago. For decades, young, smart housewives followed Stewart’s advice – almost religiously. “While the company she founded continues to thrive,” writes the Academy of Achievement, “Martha Stewart has had more of an impact on how Americans eat, entertain, and decorate their homes and gardens than any other person in our history.”
Martha Stewart CBD Wellness Topicals are formulated with broad spectrum CBD sourced in the USA, with competitive CBD levels and prices per mg of CBD compared to competitors. The products will be available in 20ml, 50ml and 150ml sizes.
Below is an overview of the new products that are available:
Martha Stewart CBD Wellness Themes
Super strength CBD muscle recovery cream with powerful co-actives including Magnesium and Ginger.
- 150ml (7500mg CBD) – $99.99
- 50ml (2500mg CBD) – $44.99
- 20ml (1000mg CBD) – $24.99
Sleep Science CBD cream for better sleep, with essential oils with aroma technology, including lavender and vetiver.
- 150ml (3000mg CBD) – $89.99
- 50ml (1000mg CBD) – $39.99
- 20ml (400mg CBD) – $19.99
Martha Stewart CBD Daily Anti-Stress Cream. Photo courtesy of Canopy Growth.
Daily De-Stress CBD stress relief cream with aroma technology essential oils including Neroli and Ho Wood.
- 150ml (4500mg CBD) – $79.99
- 50ml (1500mg CBD) – $34.99
- 20ml (600mg CBD) – $19.99
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