Justin Bieber is jumping on the cannabis industry bandwagon

Pop superstar Justin Bieber has ventured into the legal marijuana industry through a partnership with California cannabis company Palms Premium announced Monday to create a range of pre-rolled joints. In the meantime, however, cannabis advocates are tired of the number of celebrities entering the industry without paying their dues first.

Sold under the brand name Peaches, a reference to a song of the same name in which Bieber famously mentions “Weed from California,” the music artist says the new venture is an attempt to address the stigma associated with cannabis.

“I’m a fan of Palms and what they do by making cannabis accessible and helping de-stigmatize it – especially for the many people who find it helpful for their mental health,” Bieber said in a statement. “I wanted to make sure I did something with them that felt real and Peaches felt like a good start.”

Peaches pre-rolls available in four states

Peaches’ pre-roll range will be available in California, Nevada, Florida, and Massachusetts, according to a report from Forbes. Packs of seven half-gram joints will be available in a selection of sativa, indica, or hybrid premium cannabis, all of which are grown indoors and express fruity and citrus-dominant terpene profiles. Each pack costs $ 50 to $ 60, depending on the market.

Tyler Breton, Co-Founder of Palms, said that the brand’s products are not only intended for experienced users who appreciate the quality and attention to detail, but also for first-time and occasional consumers showing the accessibility and benefits of our products .

“We’re very excited about this,” said Noah Annes, Co-Founder of Palms and CEO of parent company Tres Palmas. “The whole goal of Palms is to de-stigmatize cannabis use. To be accessible, to be sublime, to people who are less familiar or less familiar with cannabis. Working with Justin really corresponds to our mission. “

A portion of every sale of Peaches prerolls is donated to Veterans Walk and Talk, a group committed to connecting military veterans with nature, cannabis, and psychedelics to promote healing and wellbeing, and the Last Prisoner Project, a nonprofit Organization dedicated to helping those jailed for marijuana offenses.

“Both are closely aligned with Palms’ mission to make cannabis accessible and mainstream,” Annes said in a statement sent via email.

Beaver and cannabis

In the 2020 documentary series, Seasons, Bieber revealed details about the first time he smoked marijuana at his home in Canada.

“The first time I smoked weed was here in my back yard – I got super stoned,” Bieber said in a voice-over. “And then I realized that I really like weed. That’s when my desire to smoke weed began, and then I began to smoke weed for a while. “

However, the singer added that the stress of standing in public negatively affected his mental health and his cannabis use became problematic.

“And then I got really addicted to it, and that’s when I realized I had to stop,” he continued. “I do not think it’s bad. For me it can only be a dependency. “

In addition to his cannabis use, Bieber also admitted to turning to psilocybin mushrooms, MDMA, and Lean, an underground psychoactive drink made from cough syrup and grape soda.

“People don’t know how serious it got. It was really crazy, scary, ”said Bieber. “I woke up in the morning and the first thing I did was swallow pills, smoke a blunt, and start my day. It just got scary. “

Annes says Bieber’s openness and vulnerability about his struggles with mental health impressed the company, leading to Palms’ “first collaboration” with a celebrity.

“With Justin’s help in highlighting these important issues, we hope to inspire others to speak more freely about mental health and cannabis use,” said Annes.

In addition to supporting Veterans Walk and Talk and the Last Prisoner Project, Palms and Bieber plan to support Eaze’s Momentum Business Accelerator and the Cannabis Delivery Marketplace’s Social Equity Partners Program.

“We want to talk about bigger issues,” said Annes. “Justin cares about his mental health and helps de-stigmatize cannabis use for health, and the fact that we still need to get people out of jail for cannabis and now we need to change the rules in the states. These things are very important to us, Justin stands behind them and also supports these concerns. It’s more than changing politics and getting people out of jail. These organizations support people’s families. This really shakes families and communities. The same goes for people dealing with mental health problems and PTSD when they don’t have access to a drug that has been shown to work. We are very fortunate to be able to go to pharmacies, to have a choice and to have access to carefully manufactured products and brands. “

Honest approach or PR stunt continued?

Given Beiber’s self-reported battle with addiction to cannabis, his entry into the industry may be viewed by some as wrong. After the release of his album in March 2021, which contained the song “Peaches” on the theme of weed, there was a media hype in July when Beiber, according to New. Spotted “casually shopping” cannabis at a Wonderbrett location in LA York Post 6 page.

During his shopping spree, it was reported that he spent more than $ 1,000 on weed in just 20 minutes, and many with influence in the industry wondered if this was just a publicity stunt or not. Since his weed partnership popped up shortly after that shopping spree and with a brand that wasn’t otherwise known in the industry for celebrity partnerships, we don’t necessarily buy into the hype.