Is organic the way forward for the marijuana industry or is it just too expensive?

As cannabis grew in popularity around the world, there is increasing debate about its future and what is most prevalent now is the “organic” discourse. Should the cannabis industry go organic?

The cannabis sector is not facing the possibility of going organic as consumers demand clean and sustainable brands. Most cannabis growers and traders are starting to ponder this new sought-after demand and wonder if it will work for the cannabis market.

The organic choice

A larger percentage of cannabis producers believe that organic discourse comes from a selfish impulse. They believe that consumers’ desire to use only the cleanest buds stems from their demand for superior taste. However, upon closer inspection, people are also looking for organic cannabis as a means of advocating healthier products that are safe for the planet.

But the production of organic products costs more for both producers and suppliers; it also has no real-time advantages in the marketplace. Cannabis experts fear that their users may start looking for the “organic” label on their buds like they do on other items they buy in grocery stores.

The challenges for organic cannabis

Consumers view cannabis as a natural product regardless of how the plants are grown. However, the difference between organic and non-organic products is growing, as more and more people insist on certain production processes before an item can be labeled as “organic”.

The challenges for an organic cannabis market are compared to those of other industries. For example, the idea of ​​packaging and testing the products is very costly. As the cannabis market grows over time, it becomes even more difficult to stand out from the growing organic market.

An excellent materials and research process is required for any industry to be fully organic and to be competitively priced in the industrial agriculture market. Think of huge industries like breweries that have already invaded the consumer market because they are legalized.

Cannabis is being recognized around the world right now, with some states in America still struggling with legalization. The cannabis market has a select group of customers, and if organic products are to make it into the industry, the consumer base will need to expand.

All cannabis is NOT organic.

Pharmacies often spread the idea that all cannabis plants are organic. Are pharmacies allowed to use the term “organic” or “100% natural” when marketing their products. But they don’t check the cannabis farms they source their products from, and they lack information on how the crops are grown.

Unlike in grocery stores, there are currently no “organic” shelves in pharmacies. Packaging with preservation of the products is also a challenge, because packaging and presentation are an essential part of the biological process.

When new cannabis companies consider taking the organic path, they face the challenge of expanding their customer base. You also need to research the right packaging for the product that will provide consumers with an exciting cannabis experience.

A divided cannabis industry: for or against organic transformation

Marijuana is currently split in two. The first group is all about running a for-profit business and the second group is customer-centric. Those who are for-profit are more focused on delivering cannabis products to a market-ready ad that is making ever-increasing profits.

The customer-centric group is more interested in satisfying the customers who are becoming increasingly organic. These are customers who are demanding change and want to buy “sustainable” cannabis products. As people choose more organic foods, they can also opt for organic marijuana.

A divided cannabis industry is hampering the goal of organic cannabis because producers, experts and suppliers must agree to move forward with the organic plan. The cannabis industry will also need support from other third party organizations that have made some progress with the organic process.

The Cannabis Certification Council (CCC)

Contributions from organizations like this will be a helpful push towards achieving the global organic goal. Using the term “organic” with a label on the product is a massive step in the right direction, but this type of organization needs to take the lead first.

The Cannabis Certification Council is also a non-profit advocacy advocacy campaign for sustainable business practices. A great example of the organization’s commitment to organic narration is their #WhatsInMyWeed campaign.

The campaign aims to educate cannabis users about the value of the organic cannabis market. Since it is a non-profit organization, the organization creates an industry certification for organic cannabis, which induces cannabis producers to label their products.

Aside from federal regulations, labels are marked with an “organically grown” seal; This seems like the clearest way to get consumers and industry enthusiasts to buy organic cannabis. If such organizations master these challenges and achieve the organic seal, there is hope for a future with organic cannabis.

Currently, non-inhaled cannabis products have most of the miniature bio-seals and with the growing demand in this category, customers will want a clean and sustainable inhalation product. Cannabis extracts and edibles will have to make up for these products later.

Bottom line

The discussion that organic products are the way forward for the cannabis industry is still ongoing. So the answer to the question of whether it is the way forward remains uncertain. The world is gradually taking on everything organic and putting pressure on all industries to make it happen.

However, it will be some time before the cannabis industry catches up with this new reality. After all, it’s still not legal at the federal level in America, and there’s a split among cannabis experts on the way forward. Organizations like the CCC can continue to strive to set the pace for a potential organic cannabis market.

With federal legalization and cannabis organizations working to revolutionize the industry, organic produce is possible. At the moment there is still so much to do to stabilize the market, get producers to agree on the organic plan, and lay the groundwork for a brand new cannabis market.

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