Is it possible to grow climate-neutral cannabis? (Hexo thinks it can!)

One of the most important issues that are in the foreground of the international discussion is – the climate fills the void. I don’t want to call it “climate change” because there is the subtle argument that “climate change” – which other people would object, “but this change is artificial” and then we would digress into our ape-like methods of hurling intellectual poop at each other.

Consist!

Let’s talk about energy efficiency.

While they believe carbon is a major contributor to rising global temperatures – which it is to some extent – water vapor plays a far more important role in contributing trapped heat.

But that’s for another article.

Regardless of the science behind this – there is an increasing trend in several industries to go “carbon neutral” – which means they will be using energy from “renewable” sources like carbon.

Within the cannabis industry, this would go a long way in reducing the industry’s overall carbon footprint – which is huge!

Why is it so high?

Because cannabis brands are forced to use methods that aren’t the most ecological, and other companies just don’t have the luxury of growing outdoors.

In the northern states, for example, a good harvest during the year is essential as much of the year is covered in snow.

This means that grass that is sub-cultivated in these areas is usually grown indoors – this means increased electricity consumption, which is the main reason for high CO2 emissions.

But is it possible to grow climate-neutral cannabis?

To the Canadian company Hexo – this question is answered with a resounding “YES”.

CEO Sebastien St-Louis recently said that their goal of “carbon neutrality” could be achieved as early as September.

Hexo is primarily a hemp company that recently launched a hemp-derived CBD drink in Colorado. To date, Hexo has offset 63,000 kilograms of plastic through the Plastic Bank, which corresponds to more than 3.1 million plastic bottles.

They intend to go beyond that – and become leaders in the corporate world, as corporations can bear the bulk of the effort against the negative effects of mass industry.

However, this altruistic move could also be inspired by the fact that consumers are much more aware of their own carbon emissions and tend to prefer environmentally conscious brands.

Why environmental challenges should be the company’s responsibility.

One thing St. Louis said should be remembered by all CEOs in all industries;

St. Louis argues that placing the burden of climate change on the individual contributors is a false narrative, and the real responsibility rests with companies.

If the largest 100 companies in Canada took responsibility for their employees’ carbon emissions from planting trees, it could have a massive impact on carbon production and the costs would be relatively low, he said.

“You’re telling me, for $ 800 per person per year, we basically don’t have a climate problem? If you think about it, we are about to cook the planet alive because we don’t want to spend the giant per person. ”- Source

This is 100% correct – you can’t put the burden of change on the consumer. The consumer always chooses the “most cost-effective solution” available to him. In other words, if it’s cheap and accessible, why not buy it?

Especially when the environmental impact is so far away?

And who removed the environmental impact from the transaction? The corporations, of course!

Trust me, if you played a video of a child working on an assembly line to a customer before handing them over their “new iPhone,” not many people would complete the transaction.

That’s because you’d show them the effects of their consumption – you get the latest iPhone while 9-year-old Zhang Wei has to work in appalling conditions six days a week to get it.

Unless you will never know the story of Zhang Wei because Apple is hiding that fact from you with pretty ads and celebrities “waking up”.

How Cannabis Brands Can Redefine Corporatism

I’m not saying that Hexo is doing this solely for environmental reasons – I’m almost certain that there is some economic factor at play.

However, neither can we say that people like St. Louis are making these changes for economic reasons. I think with the rise of the cannabis trade, changes in the market will also create a new Frontier CEO.

Profitability has been the driving force of corporatism for far too long.

Make money at the expense of everything else!

“Sharks, bulls, eagles!” These are the traits associated with CEOs, except that this predatory archetype is no longer resonating with consumers these days.

Hopefully this will lead to a shift in corporate responsibility – with companies taking responsibility for the CO2 emissions of their employees.

Many companies are already working on this – and helping to reforest the world. And we need to encourage this type of behavior.

Fortunately, consumers are reacting to these green brands and as a result we are seeing a slight shift in the market.

What should cannabis companies invest in?

If I were a coalition of cannabis companies, I would be investing in one thing that I would build desalination plants around the world.

For example, California’s cannabis growers could easily partner with the wine industry to fund desalination plants – which would solve their water crisis immediately. There is no need to use the freshwater from lakes to water plants – we could gain all of this from the rising water levels in the ocean.

If you believe this is not possible, I invite you to read up on how Israel solved its water problems and now most of its water supply comes from the sea.

Renewable energy sources aside – the cannabis industry uses a lot of water and if this isn’t addressed soon – there could be a crisis these days.

We have the technology and the resources to build these alternative energy sources and resources – it may take a handful of accomplished cannabis entrepreneurs to live in a new culture that gives more back than we take.

As for Hexo – kudos to the prosecution – at least publicly!

CARBON NEUTRAL WEED? CONTINUE READING…

CAN CANNABIS LOOSE YOUR CARBON FOOTPRINT, READ THIS!