Is everyone crazy about crocodiles?

From the shoes everyone loved to hate to the brands’ Insta-favorite, Crocs have a chance again

When they first came out the reviews were scathing, and yet people still bought them. When they appeared on thousands of feet, jokes were everywhere and a site called “I Hate Crocs” was started. But sales continued to rise. While being a sneaker fanatic is a fashion thing, the question on social media is has everyone gone Croc crazy?

When Crocs came out in 2002, there was nothing like Danish clogs, boat shoes, and rubber foam—and people hated them. They defied mainstream fashion styles of the early 2000s, such as the canvas sneakers from Vans or Converse. Skaters, surfers and musicians set the tone, which the buoyant shoe was not part of. Because they were considered modest and ugly, high fashion and wannabe fashionistas shunned them. Early on, they launched the “Ugly Can Be Beautiful” campaign, the first national advertising campaign for the Crocs brand. Sales have been going well since then.

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Now opinions in the shoe and online worlds are colliding over Croc’s latest moves. McDonalds brings out a beloved former McDonaldland member and has his grimace moment. McDonald’s characters, particularly Grimace, enjoyed a resurgence in popularity as the purple icon celebrated his birthday in June. The brand launched a purple milkshake as part of Grimace’s celebratory birthday dinner. People couldn’t get enough of the purple cutie and couldn’t figure out exactly what Grimace is. Now the purple “thing” becomes a crocodile!

But wait, there’s more: McDonald’s has launched a mini-line of characters like Birdie, Hamburglar and a classic McDonald’s style.

McDonald’s is hoping for a double lightning strike with a limited series of shoes.

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Earlier this summer, the company surprised everyone with a pair of cowboy boots. These boots are not only suitable for water or garden work, but also for adventure! Each pair features a signature Crocskin texture, metallic disco desert embroidery details and a real spider spur on the back that can be removed for practical use. Only a limited quantity of the cowboy boots were made and fashion and music sites had a lot of fun with them.

Love them or hate them, Crocs are here to stay.