Is cannabis now more popular than alcohol in a post-COVID-19 world?

The COVID-19 pandemic has had an unprecedented and worrying impact on all businesses and sectors around the world. The cannabis and liquor companies have not been spared, and are expected to ponder the state of these companies after COVID-19.

Interestingly, one of the key issues to consider is the priority people give to both substances. Will cannabis be more important than alcohol when consumed, or will it be the other way around? How will cannabis companies fare against the liquor business? Let’s find out!

The move of the state of California during the pandemic

A week after the WHO declared the COVID-19 outbreak a global pandemic, the state of California announced a nationwide business lockdown. The state of Illinois also followed the same policy to California.

Both states identified marijuana companies and operators as “essential services” with supermarkets, pharmacies, and liquor stores. These stores were allowed to open while other stores were closed.

Other states quickly followed the lead of California and Illinois, declaring marijuana a major business. This move enabled a rush for such essential labels in the first few weeks of the pandemic. This marijuana rush was a progressive moment in the marijuana industry that also led to the creation of new legal state marijuana markets.

These new markets are expected to generate billions of dollars from marijuana sales and position the market and industry for future expansion. By adding the “Essential” tag to marijuana, cannabis was placed in the same category as pharmacies, hospitals, and other legitimate medicines.

Cannabis has moved from an alternative treatment to an essential medicine that represents a significant improvement in credibility. Therefore, states put marijuana on a par with alcohol. With both substances at the same level during the pandemic, marijuana companies are expected to remain indispensable in the post-COVID-19 era.

Marijuana Over Alcohol: An Inevitable Choice After COVID-19.

During the pandemic, people were generally more focused on the companies that were deemed material. This means that cannabis enthusiasts have not been left dry without access to their favorite substances. When the locks were lifted and people were vaccinated, the marijuana industry continued to grow exponentially, which cannot be said of the liquor market.

Of course, people who loved alcohol enjoyed it too, but thought marijuana was a marginalized industry before the pandemic. It remains illegal at the federal level. But the pandemic changed that reality so much that people began to realize the value marijuana offered, especially to their health.

On the other hand, while alcohol was an excellent recreational substance, it was viewed primarily as a threat as most people tried to get rid of things that might affect their body’s organs. As we all know, alcohol with any drink increases the risk of our organs being damaged.

Repeated emphasis has been placed on people reviewing what they consumed after COVID-19, and if alcohol doesn’t do a great deal, the focus will quickly shift to marijuana. The focus here is on medical marijuana, which has beneficial effects on the human body.

Cannabis as an essential substance, good for business

The “Essential” designation given to cannabis during the pandemic has de-stigmatized the drug among consumers. For example, regulators in many states insisted on business-friendly security measures such as home delivery and roadside collection.

After the COVID-19 era, this practice will continue, meaning that more people will have access to cannabis, unlike before the pandemic. State health officials also gave doctors the green light to prescribe medical marijuana (through online appointments). This move made it easier for patients to obtain medical cards and marijuana-based treatment.

These factors led states where marijuana was legal across the country to see record sales in 2020. This situation is an optimism for the marijuana industry about how well the market will thrive well above the liquor market after COVID-19.

Why people prefer cannabis to alcohol after COVID-19

Since the pandemic, states have seen more new consumers in their pharmacies and more people willing to research marijuana. This increasing diversity among consumers largely continues as people incorporate cannabis into their health and wellness routines.

The key message during the pandemic was simple: keep your immune system strong enough to withstand the virus. Excessive alcohol consumption contradicts this message, and this drove people to seek solutions. Harris Poll conducted a survey on behalf of the Curaleafa cannabis products distributor, which operates in 23 states.

Some interesting statistics were discovered from this survey. The first is that in addition to new users, old cannabis users also increased their use.

More parents turned to cannabis over alcohol during the pandemic as well, and it continued after the pandemic:

These facts further confirm that cannabis is leading the way over liquor, which is a massive boost for the marijuana industry.

Bottom line

Prior to the COVID-19 pandemic, some states still had some concerns about cannabis use. But since California and Illinois designate it as an essential service during the pandemic.

Medical marijuana began to take over while doctors were given the green light to recommend it when needed. This pandemic cannabis explosion in the States continues after COVID-19 and has resulted in cannabis being preferred to alcohol.

At some point, people will always choose the substance with more positive effects, including for recreational purposes. Cannabis saw groundbreaking sales from 202o to date, and that’s an answer to the question that the cannabis business is the number one choice over alcohol!

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