Introducing the Cannabis Market Intelligence Platform!

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Introducing the Cannabis Market Intelligence Platform!

New name, same unprecedented intelligence

The Cannabiz Media License Database has a new name… (drum roll please)… den Cannabis Market Intelligence Platform! What started as the first cannabis license tracking tool of its kind has evolved into a robust intelligence engine that enables growth opportunities, uncovers financial insights and ensures compliance within the cannabis industry.

“While license data is still at the core of our work, the narrow term ‘license database’ no longer encapsulates everything the platform has to offer,” said Larry Schwartz, President of Cannabiz Media. “As the platform evolved, it became clear that the name needed to evolve as well.”

The name Cannabis Market Intelligence Platform better represents the comprehensive information and diverse solutions it offers.

What makes the Cannabis Market Intelligence platform different

The Cannabis Market Intelligence Platform offers an all-in-one solution that leverages rapidly updated data, cutting-edge technology and a support system of experienced strategists to drive the cannabis industry forward.

The platform provides solutions for three key objectives that form the foundation for advancing the cannabis industry: scaling business development, analyzing industry insights and growth, and reviewing license holder status to manage risk.

Each of these goals is supported by one of three hubs – the Growth Hub, the Insight Hub, and the Compliance Hub – allowing users to choose the one that best suits their needs. All three hubs are based on Cannabiz Media’s verified information on cannabis licenses, the companies that operate them and the decision makers behind them. But each hub brings that information together with a set of unique tools and features that support each user’s goals.

‍The Development of the Cannabis Market Intelligence Platform

For eight years, Cannabiz Media has been a trusted industry leader in cannabis information. A Brief History tells the story of how the Cannabis Market Intelligence Platform evolved into what it is today.

• 2015: Cannabiz Media is born and reports for the first time on the state of cannabis licensing in Connecticut.
• 2016: Licensing data coverage is expanding across the United States, and Cannabiz Media distributes a variety of publications to help industry insiders track state regulations and licenses.
• 2017: The License Publications will be digitized and will be the first version of the license database available as web-based software. During this transition, an email marketing tool was integrated, transforming what was once a simple data store into an industry-specific networking platform. This allowed users to find, get information about, and contact licensed operators in one place.
• 2018: Additional relationship management tools are added – including deal tracking, follow-up tasks and custom tagging – transforming the platform into a full-service CRM. This development catapulted Cannabiz Media into two unprecedented areas at the time: it was the only CRM that came preloaded with leads, and the only CRM that exclusively catered to the cannabis industry.
• 2019: A license database API will be introduced, allowing users to seamlessly integrate Cannabiz Media’s licensing data into their own systems and workflows, with real-time auditing and compliance in mind.
• 2020: Cannabiz Intelligence is featured, providing a solution for financial analysts, investors and legal advisors looking to research, value and model the cannabis industry. This tool presented licensed operator data from a financial perspective and complemented the original sales and marketing tool offered through the license database.
• 2022: Cannabiz Media wins the 2022 Cannabis Technology Award for Best Platform Design from Green Market Report, a brand of Crain’s Communications, for the innovative and thoughtful creation of the license database.
• 2023: The License Database celebrates its new stronghold as the award-winning Cannabis Market Intelligence Platform! This overhaul effortlessly consolidates all offerings – The Growth Hub (formerly the Sales and Marketing tool), The Insight Hub (formerly the Cannabiz Intelligence), and The Compliance Hub (formerly the Verification tool) – under a single umbrella.

‍What’s next for Cannabiz Media?

What do you do when you get to the top? Keep supporting the people who helped you get there! After eight years, Cannabiz Media remains focused on who we are and who we serve. We’re a team of true researchers, developers, marketers, and strategists who care about the growth, insights, and compliance of our users in the cannabis industry. There is nothing artificial about our intelligence.

Schedule a demo to see the Cannabis Market Intelligence Platform for yourself. Or if you need help deciding which hub is best for you, take the quiz on our homepage!