How to make your CBD packaging stand out from the crowd

Image: Elsa Olofsson

Over time, you can grow your CBD business into one that people know, love, and trust. However, to get to this point, you may need to offer your customers high quality, reliable, and safe products that they believe are appropriate for their health needs and preferences.

A significant portion of this depends on industry-trusted manufacturers, but your CBD product packaging can play a role too. If it gets noticed for the right reasons, you might find it hold its own in a crowded CBD market and grab your consumers’ attention.

If you are unsure how to design and create packaging with this effect, some of the following helpful tips might be worth considering.

Choose a reputable packaging company

It’s often easy to tell the difference between good quality cannabis packaging from a reputable company and poor quality packaging from one that may not have the best reputation.

A reputable company often finds that all packaging options such as jars, tincture bottles, child-resistant bags, and pop-up bottles are sturdy, wear-resistant, and free of defects that could affect their use.

Often times, these companies also look to custom printing so you can buy your packaging materials and labels in the same place. Not only is such a service handy for a time-tight CBD business owner, but good quality packaging and labeling can also make your business look much more professional.

In contrast, business owners looking to save money regardless of a bad reputation may opt for the cheapest packaging that may not be safe, durable, or suitable for the products you use it for.

If such a company also offers labels, you may find that they are not printed on high quality label stock, giving the impression that your product is “cheap”. Your product might get noticed, but not for the reasons you expected.

Hire design experts

Most business owners understand that you need to spend money on this, which can be the case when designing attractive labels for your CBD products. While you may be able to create a label yourself for free, you can use the expertise of design experts to ensure that any labels you produce are aesthetically pleasing.

Designers look at your branding and make sure that all CBD product labels are in harmony with it. They also ensure that all graphic components are high resolution and work seamlessly with one another.

Even if many consumers do not include branding in their purchasing decisions, they still pay attention to quality. A quality design has the potential to reflect a quality product.

Take a look at current trends

Most business owners want to do things other businesses have never done before to make them stand out. However, by being aware of the current trends and using some of these elements, you can appeal to consumers who have already been drawn to what is currently available.

People love to try new things, but they also comfort each other in the familiar. Try to strike a balance between the two for the best chance of success.

For example, opt for eco-friendly vibes with natural colors and plant graphics. However, their difference could be that you use reusable packaging or you have packaging buyback programs to do your part in saving the planet. Your design thus ties in with the current eco-trend, but not just optically what defines you.

Minimalism is also becoming increasingly popular in CBD branding. Clean lines, vivid colors and empty spaces on products grace the shelves of many CBD product stores. However, you can follow this design trend further by incorporating a QR code into your packaging, which is required by law in many states.

This QR code can connect consumers with information about batch number and size, product name, expiration date, ingredients, company, THC hemp extract analysis and more. While some of this information may be on the packaging, the product labeling can look crowded, especially if you’re trying to achieve a minimalist look.

Be consistent

The more you research the CBD market, the more design ideas you may have. It can be tempting to get creative with lots of different design elements, but consistency can be a much better approach.

The more consistently you use branding and labeling across all of your products, the easier it will be for your consumers to establish a connection between your business and your products. When they see certain elements like a color, logo or graphic, the more likely they will associate them with your business and buy them, knowing they have successfully bought from you in the past.

Take professional photos

While professional photos of your products aren’t that important if you’re selling them in a brick and mortar store, it can be essential for online retailers. The more desirable your products appear in pictures, the more likely consumers are to prefer your products to others.

You may think that taking photos of your products is as easy as placing them on a surface and taking a picture with your phone, but there can be a lot more to it than that. You need to consider props, lighting, backgrounds and resolution.

If you think you lack the best photography skills, check out online guides or consider hiring someone to do so. You can photograph any new product with your label on so it looks as professional as you need it to stand out for your business.

For business owners considering taking the DIY route, there are a few purchases you need to do before you start, such as: B. a camera, a tripod, a white background and image editing software. You can save time by outsourcing image editing to experts after you take the photos.

The CBD market is full of high quality products from many different manufacturers. As a result, you may not stand out for quality alone. Invest the time, effort, and money into packaging products and design so that your products grab people’s attention both online and in-store. The more you prioritize this part of your business, the happier you can be with the results.

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